Problems With Self-Control, By Dan Ariely

Problems with self-discipline are a topical problem in our world of consumerism, and such irrational behavior makes people regretful for spending their time and money inefficiently and futilely. That is why addressing such deep-rooted issue is supposed to add new dimensions in considering and solving it. In his chapter, Ariely attempts to define the notion of procrastination and examine the reasons why people fail to exercise self-control as well as propose some solutions for correcting such defect in real-life situations.
The author starts his article off by providing examples of our familiar habits, both at national (for instance, not saving money) and personal (for instance, not keeping a diet) levels which divert us from our long-term goals,
Starting with healthcare, he states in his narration that preventive medicine is preferable for people in terms of money although some proceduresrequire an effort to be undergone and therefore cause procrastination (p. 117-118). This statement helps us understand the reason he has chosen specifically this aspect. In order for his suggestion on improving healthcare problems to be comprehensive, he considers both mandatory check-ups and other methods which are in between dictate and freedom. His reasoning leads us to the idea that there is a trade-off between regulations that restrain our freedom and personal freedom. He accounts dictate a variant and focuses his attention on the second choice due to the fact that it is said to be complex than simply laying down rules. Then, Ariely comes up with idea that includes some incentives in order for people to show up for the test and proposes charging $100 deposit beforehand which is refundable only after check-up thus solving the problem of procrastination in the medical screening. And the way he reached this conclusion is apparently difficult to refute because he led us through his reasoning step by step.
Afterwards, Dan Ariely builds a strong argument by putting forward the example of Honda and Ford automobile companies which provides solid evidence of the fact that things, which are highly complicated, cause people to procrastinate. According to this story, not only consumers suffer from their procrastination but also producers do due to consumers’ procrastination and make less profit. And simplification of the processes is a cure for procrastination. As a solution, he suggested combining check-ups to make undergoing them