I. Introduction II. Mission statement III. Identifying customer needs
1. Gather Raw Data from Customers
2. Interpret Raw Data in Terms of Customer Needs 3. Organizing the needs into a Hierarchy
IV. Establishing target specification 1. List of Metrics 2. Needs-Metrics Matrix 3. Competitive Benchmarking 4. Quality Function Diagram (QFD) 5. DVM pricing of product attributes V. Concept Generation 1. Clarify the problem 2. Search externally 3. Search Internally 4. Explore systematically 5. Reflect on the solutions and the process 6. Concepts
VI. Concept selection 1. Concept screening 2. Concept selection analysis
VII. Analysis of risks 1. Technical risks 2. Business risks
VIII. Appendix
I. Introduction
A high heel is footwear that raises the heel of the wearer's foot significantly higher than the toes. High heels tend to give the aesthetic illusion of longer, more slender legs. High heels come in a wide variety of styles, and the heels are found in many different shapes, including stiletto, pump (court shoe), block, tapered, blade, and wedge.
High heels are not considered as a modern fashion, rather they have a rich and a varied history for both genders. Controversy exists over when high heels were first invented, but the consensus is that heels were worn by both men and women throughout the world for many centuries and for a variety of reasons. Among history men wore heels for various of purposes among them mongolian horsemen to prevent sliding out of their stirrups, Egyptian butchers to prevent stepping directly in offal , actors playing tragic roles in ancient Greek drama designed to give them greater height over other actors.
It has been commonly stated that the first instance of the wear of high heels involved the 1533 marriage between Catherine de' Medici with the Duke of Orleans. She wore heels made in Florence for her