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Progressive Insurance

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Progressive Insurance
Case Study
Progressive Insurance

Table of contents: Page I. Brief Description of the case…………………………………………………………………………………… II. Statement of the Problem……………………………………………………………………………………… III. Objectives of the case study…………………………………………………………………………………… IV. Methodologies………………………………………………………………………………………………………. V. Analysis………………………………………………………………………………………………………………….. A. SWOT analysis B. VI. Significant Findings……………………………………………………………………………………………….. A. Positive Findings B. Negative Findings VII. Alternative Course of Action (ACAs)……………………………………………………………………… VIII. Recommendations…………………………………………………………………………………………………. IX. Conclusions/Reflection………………………………………………………………………………………….. X. Illustration………………………………………………………………………………………………………………

I. Brief Description of the Case Introduction
History
On March 10, 1937, Joseph Lewis and Jack Green started Progressive Mutual Insurance Company. They wanted to provide vehicle owners with security and protection, and they thought an insurance company was a good investment for a couple of lawyers who were just getting started.
Since its beginning, Progressive has taken an innovative approach to auto insurance. We offered drive-in claims service before any other auto insurance company, and, in another industry first, we allowed customers to pay their premiums in installments an appealing option for those who couldn't afford annual payments. Progressive wanted and still wants to make auto insurance accessible and easy so more people could protect their vehicles.
By 1951, Progressive's growth prompted a move to new offices in downtown Cleveland. In 1955, Jack Green became CEO after the death of Joe Lewis, and Peter Lewis, Joe's son, began his career with Progressive. Peter immediately began looking for ways to distinguish the company from its competitors. In 1956, Progressive Casualty Company was formed to write auto insurance for high-risk drivers. Today, the company

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