PROJECT FIONA WEEK 3
INTRO
There is a lot of beauty in technology. Many years ago we could only dream of and imagine the very things available to us today such as computers, tablets, smart phones and gaming systems, however with the many advanced electronics available an organization must know what market to enter and their target market in order to be successful with the product they want to sell. Organizations are releasing more modern and advanced products all the time and so are their competitors but the question we all want to know is what’s next? The answer to that question is Razor’s upcoming gaming tablet “Project Fiona” which has been renamed as “The Razor Edge Tablet”. In this paper you will read an overview of the organization, a description of the product or service, a SWOT analysis of the organization and offering, a competitive analysis of the organization and offering using Porter 's five competitive forces model, the criteria we will use to segment our market and we will select our target market including geographic, demographic, psychographic, and behavioral factors, a description of our target market, and the needs that cause our target market to buy including emotional and logical drivers.
OVERVIEW OF PROJECT FIONA
As kids in the 80’s and 90’s some of us grew up around Atari, Nintendo, and Sega Genesis with many games such as Super Mario Bros., and Sonic the hedgehog making childhood memories that last a life time. Back then those very gaming systems were earning billions with 90% market share and a decade later the gaming system industry has doubled its sales becoming a worldwide entertainment powerhouse earning as much as movies and music, “U.S. video games scored 21.3 billion in 2003 reaching 41.9 Billion globally” (G. Golden, 2010). The video game industry is thriving on its development, marketing, sales etc. With so many popular systems available in the market what more could gamers want? Currently on the market is Sony Play station (399.00) who has earned
There is a lot of beauty in technology. Many years ago we could only dream of and imagine the very things available to us today such as computers, tablets, smart phones and gaming systems, however with the many advanced electronics available an organization must know what market to enter and their target market in order to be successful with the product they want to sell. Organizations are releasing more modern and advanced products all the time and so are their competitors but the question we all want to know is what’s next? The answer to that question is Razor’s upcoming gaming tablet “Project Fiona” which has been renamed as “The Razor Edge Tablet”. In this paper you will read an overview of the organization, a description of the product or service, a SWOT analysis of the organization and offering, a competitive analysis of the organization and offering using Porter 's five competitive forces model, the criteria we will use to segment our market and we will select our target market including geographic, demographic, psychographic, and behavioral factors, a description of our target market, and the needs that cause our target market to buy including emotional and logical drivers.
OVERVIEW OF PROJECT FIONA
As kids in the 80’s and 90’s some of us grew up around Atari, Nintendo, and Sega Genesis with many games such as Super Mario Bros., and Sonic the hedgehog making childhood memories that last a life time. Back then those very gaming systems were earning billions with 90% market share and a decade later the gaming system industry has doubled its sales becoming a worldwide entertainment powerhouse earning as much as movies and music, “U.S. video games scored 21.3 billion in 2003 reaching 41.9 Billion globally” (G. Golden, 2010). The video game industry is thriving on its development, marketing, sales etc. With so many popular systems available in the market what more could gamers want? Currently on the market is Sony Play station (399.00) who has earned
References: www.digitekprojectfiona.com www.slideshares,.net/jemillsunt/digi-tek-project-fiona-presentation