Promotion Mix
Promotion Mix
Developing Effective communication
Identify the target audience
Our main target audience are young adult age from 20-34 years old, they are either working or schooling. There are other groups which are not our main focus for example children. Children actually can influence their parents the cereals that they will want to have. We will still have to look into the population in a whole.
Our main target audience are young adults aging from 18-36 years old, young families and pet owners.. We must note that there are other groups which are not our main focus that may also be interested in our serivce, for example children, who do not make the buying decision, tend to influence their parents on which airline to fly on. Therefore, we will still have to look into the population in a whole.
Determining communication objectives and message
As targeted audience are mostly aware of competitor’s brand KELLOGGS brand recognition for POST cereal is generally lacking.
As cereal consumption increases the message will focus less on the awareness but more on knowledge and liking of the product by tying the product with bundled promotion giving the consumers a better value for price option compared to other brands
Tiger airways is not a new airline , therefore in singapore most of the people are aware about it and the knowledge of Tiger Airways. Therefore, the message will focus lesser on increasing awareness, mainly more on building up preference and convincing target audience, which will lead to the purchasing of tiger airways ticket with the help of actions such as offering promotions and premiums.
Design the message
The message content would be informing consumers of the benefits our product offer eg nutrition and delicious yet affordable. This would serve as the rational appeal to the consumers.
On an emotional level, we seek to associate POST cereal as being a family cereal where the young and the old can enjoy.
The message
Developing Effective communication
Identify the target audience
Our main target audience are young adult age from 20-34 years old, they are either working or schooling. There are other groups which are not our main focus for example children. Children actually can influence their parents the cereals that they will want to have. We will still have to look into the population in a whole.
Our main target audience are young adults aging from 18-36 years old, young families and pet owners.. We must note that there are other groups which are not our main focus that may also be interested in our serivce, for example children, who do not make the buying decision, tend to influence their parents on which airline to fly on. Therefore, we will still have to look into the population in a whole.
Determining communication objectives and message
As targeted audience are mostly aware of competitor’s brand KELLOGGS brand recognition for POST cereal is generally lacking.
As cereal consumption increases the message will focus less on the awareness but more on knowledge and liking of the product by tying the product with bundled promotion giving the consumers a better value for price option compared to other brands
Tiger airways is not a new airline , therefore in singapore most of the people are aware about it and the knowledge of Tiger Airways. Therefore, the message will focus lesser on increasing awareness, mainly more on building up preference and convincing target audience, which will lead to the purchasing of tiger airways ticket with the help of actions such as offering promotions and premiums.
Design the message
The message content would be informing consumers of the benefits our product offer eg nutrition and delicious yet affordable. This would serve as the rational appeal to the consumers.
On an emotional level, we seek to associate POST cereal as being a family cereal where the young and the old can enjoy.
The message