Promotion Red Bull
1) How this close relationship has benefitted Red Bull as a brand? First of all, Kastler’s and Partners had benefitted red bull as a brand by transformed conventional marketing into integrated marketing communication which different from others. From the collaboration from both parties Red bull and Kastner able to realized that advertising would only help to increase awareness and likeability it would not increase understanding and acceptance of product thus they focusing on aspiration image and and establish and attitude compared to focusing on advertising which different from others competitor.
Besides that, red bull benefitted by close relationship with Kastners by relies primarily on activity held such as event sponsorship, extensive sampling, and supplemented by odd cartoon ads in a problem-solution format that say little about the product.
Apart from that, Red bull and Kastners also benefitted through creative participation and experiential marketing. In creative participation consumer continuously reinterpret. At this stage Red bull stimulates the mind as well as the body while Kaster called customer for action by inviting them interact with the brand.
Lastly, Red bull and Kastners had developed a complete marketing plan that provides backbone, perhaps even the whole body of the company. Kastners wrote Red Bull’s brand bible which encompasses not only the brand advertising but also its distribution, direct marketing, personal selling policies and overall marketing mix.
2) Do you think Red Bull and Kastner will continue to have a strong relationship or will Red Bull eventually look for other agencies for a new direction? Give reasons. Personally I think, Red bull and Kastner will continue to have strong relationship with each other and will not look for other agencies for a new direction. First of all, Kastners and partners are more understand on Red bull company targeted customer preferences. For example the marketing strategy use by Kastners and
Besides that, red bull benefitted by close relationship with Kastners by relies primarily on activity held such as event sponsorship, extensive sampling, and supplemented by odd cartoon ads in a problem-solution format that say little about the product.
Apart from that, Red bull and Kastners also benefitted through creative participation and experiential marketing. In creative participation consumer continuously reinterpret. At this stage Red bull stimulates the mind as well as the body while Kaster called customer for action by inviting them interact with the brand.
Lastly, Red bull and Kastners had developed a complete marketing plan that provides backbone, perhaps even the whole body of the company. Kastners wrote Red Bull’s brand bible which encompasses not only the brand advertising but also its distribution, direct marketing, personal selling policies and overall marketing mix.
2) Do you think Red Bull and Kastner will continue to have a strong relationship or will Red Bull eventually look for other agencies for a new direction? Give reasons. Personally I think, Red bull and Kastner will continue to have strong relationship with each other and will not look for other agencies for a new direction. First of all, Kastners and partners are more understand on Red bull company targeted customer preferences. For example the marketing strategy use by Kastners and