Propaganda Theory
What is Propaganda?
It refer to a certain type of communication strategy and the goals is changing of people’s act and adopt new behavior. Based on Fritz Hippler propaganda is to simplify the issue and repeat it over and over again. While J. Michael Sproule it is persuading people without seeming to do so. There are 3 differentiation of Propaganda: 1. White propaganda is a strategy that used propaganda techniques to fight bad propaganda and promote objectives that elites considered good. 2. Black Propaganda is deliberate transmission of lies. 3. Gray propaganda is transmission of information or ideas that might be might not be false. No effort to is made to determine their validity.
Propaganda could be influenced by the external stimuli that triggered immediate responses (Behaviorism) or by the conflict between id, ego, and superego (Freudianism). Through the media, it stimuli operates like magic bullet penetrating human minds and creating strong emotions and transform how they think and feel.
This is why, propaganda is a very dangerous for people who get less- information or unaware with the political situation so that they are easily manipulated by the media.
Lipmann’s said that media control is necessary because self-censorship wouldn’t be enough. Moreover, he suggests the establishment of quasi-governmental intelligence bureau to evaluate information. Additionally, J.Dewey proposed public education, and then people could learn how to resist propaganda simply by gaining rudimentary education. Because, media should not take a side, it should be neutral because its job to interest the public with public interest. It should be understood not an external agent but as provider of public debate. And I agree with them both.
For example, television or newspaper has to provide public education and debate, teach critical thinking skills, structure public discussions. But in many situations, these kinds of media are the one who try to blow up negative side of
It refer to a certain type of communication strategy and the goals is changing of people’s act and adopt new behavior. Based on Fritz Hippler propaganda is to simplify the issue and repeat it over and over again. While J. Michael Sproule it is persuading people without seeming to do so. There are 3 differentiation of Propaganda: 1. White propaganda is a strategy that used propaganda techniques to fight bad propaganda and promote objectives that elites considered good. 2. Black Propaganda is deliberate transmission of lies. 3. Gray propaganda is transmission of information or ideas that might be might not be false. No effort to is made to determine their validity.
Propaganda could be influenced by the external stimuli that triggered immediate responses (Behaviorism) or by the conflict between id, ego, and superego (Freudianism). Through the media, it stimuli operates like magic bullet penetrating human minds and creating strong emotions and transform how they think and feel.
This is why, propaganda is a very dangerous for people who get less- information or unaware with the political situation so that they are easily manipulated by the media.
Lipmann’s said that media control is necessary because self-censorship wouldn’t be enough. Moreover, he suggests the establishment of quasi-governmental intelligence bureau to evaluate information. Additionally, J.Dewey proposed public education, and then people could learn how to resist propaganda simply by gaining rudimentary education. Because, media should not take a side, it should be neutral because its job to interest the public with public interest. It should be understood not an external agent but as provider of public debate. And I agree with them both.
For example, television or newspaper has to provide public education and debate, teach critical thinking skills, structure public discussions. But in many situations, these kinds of media are the one who try to blow up negative side of