Pros And Cons Of Nascar

The typical IndyCar race has a diverse audience with a large European following. The fans support a team versus an individual, and many of the races are international. Several of the IndyCar races are conducted on road courses, and have a large celebrity turnout. IndyCar races promote high technology, large budgets and are flashy (Formula 1, 2014). On the other hand, NASCAR has grown in popularity and is the highest ranked racing sport that is televised in the United States, and is only trumped in viewer rankings by the National Football League. NASCAR is comprised of predominately domestic drivers, use low tech and low cost cars, and the venue is appealing to a variety of people in the United States. NASCAR only has two races that are international, and the majority of the fans are American (The Indy Idea, 2009).
The two racing series have different and unique marketing segments and they have been able to identify their specific target markets and sustain them.
Each racing series has different characteristics in the common segmentation variables used in consumer markets and they have been able to capitalize on the wants and needs of the consumer (Ferrell, Hartline,2014). Since the reunification of IRL and CART, and the rebranding process that developed the IndyCar racing series has been the only way to compete with NASCAR. The success of IndyCar has been due to the merger, and their review of their target markets that are unique and different from
NASCAR.