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Psychological Factors Affecting Consumers’ Purchasing-Decisions of Eco-Labelled Products

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Psychological Factors Affecting Consumers’ Purchasing-Decisions of Eco-Labelled Products
Table of Contents
1. Introduction!....................................................................................................................................!2!
2. Literature review and conceptual framework!..........................................................................!3!
.
2.1 Thøgersen (2000) – Psychological determinants of paying attention to eco-labels in purchase decisions!......................................................................................................................................!3!
2.2 Cognitive dissonance and Attitudes!..................................................................................................!4!
2.3 New model and Research Question!..................................................................................................!5!

3. Empirical research!.........................................................................................................................!6!
3.1 Research method!...................................................................................................................................!6!
3.2 Data analysis!..........................................................................................................................................!7!
3.3 Discussion!..............................................................................................................................................!9!
4. Conclusion!...................................................................................................................................!11!
5. References!....................................................................................................................................!12!
6. Appendix!......................................................................................................................................!13!
A) Model developed by Thøgersen (2000)!


References: Festinger, L (1957). A Theory of Cognitive dissonance. Published by Stanford University Press (1962) Available Hansen & Thomsen(2006) Supra Complex descision making, published by Instutute for Afsætning, Copenhagen Business School Hasan, U and Dr. Reshma Nasreen (2012). IOSR Journal of Business and Management (IOSRJBM) ISSN: 2278-487X Volume 1, Issue 4 (July-Aug 6. Appendix A) Model developed by Thøgersen (2000)
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