Branding, Neuromarketing And Consumer Psychology Analysis
Keywords: Branding, Neuromarketing, Consumer Psychology,
1. INTRODUCTION:
Brands are universally recognized, even people can be considered a brand since consumers have an undisputable impression about what a brand stands for, knowledgeability concerning work ethics, enthusiastic drivers and the list goes on. Consumers have feelings about certain brands and sometimes when a company fails to manage a brand that is the point when their consumers fail to recognize the value and overall meaning of that brand. Poor communication can be a factor as to why companies fail, illustrate trust between the company and the consumer hence believe what they believe. What you do and say as a company can impact the consumers’ perception that they have on your …show more content…
Which per this equipment can provide a more detailed response within the consumers’ mind in acquiring the necessary research on marketing data in regard to Wal-Mart or Stockmann.
Inimitable limitation is that the partiality of the participants predominantly in Finland when viewing the logotype of Wal-Mart, they may have already some background knowledge of this company. The limitation would be that the participants for the questionnaire must have firsthand shopping experience with either Stockmann or Walmart in order to give accurate information for the questionnaire.
The validity of the questionnaire can be compromised due to “social desirability” for the participants to be untruthful on the questionnaire based on what they assume should be the correct answer for a better result instead of how they truly perceive it in comparison to how the participant is feeling. Therefore, by keeping the questionnaire unspecific in any relevant personal information such as name and other contact information this should allow the participant to accurately answer the questionnaire as truthful as it will “evoke a degree of impression management” (Paulhus, 1984, p.
1. INTRODUCTION:
Brands are universally recognized, even people can be considered a brand since consumers have an undisputable impression about what a brand stands for, knowledgeability concerning work ethics, enthusiastic drivers and the list goes on. Consumers have feelings about certain brands and sometimes when a company fails to manage a brand that is the point when their consumers fail to recognize the value and overall meaning of that brand. Poor communication can be a factor as to why companies fail, illustrate trust between the company and the consumer hence believe what they believe. What you do and say as a company can impact the consumers’ perception that they have on your …show more content…
Which per this equipment can provide a more detailed response within the consumers’ mind in acquiring the necessary research on marketing data in regard to Wal-Mart or Stockmann.
Inimitable limitation is that the partiality of the participants predominantly in Finland when viewing the logotype of Wal-Mart, they may have already some background knowledge of this company. The limitation would be that the participants for the questionnaire must have firsthand shopping experience with either Stockmann or Walmart in order to give accurate information for the questionnaire.
The validity of the questionnaire can be compromised due to “social desirability” for the participants to be untruthful on the questionnaire based on what they assume should be the correct answer for a better result instead of how they truly perceive it in comparison to how the participant is feeling. Therefore, by keeping the questionnaire unspecific in any relevant personal information such as name and other contact information this should allow the participant to accurately answer the questionnaire as truthful as it will “evoke a degree of impression management” (Paulhus, 1984, p.