Discuss How Branding Can Influence Consumer's Perception Of An Organisation And/Or Services
Branding is an extremely important part of any business; your brand represents the company as a whole and strong branding creates recognition and referrals.
A company’s brand is the way a customer perceives them, people tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services.
A brand needs to be memorable and recognisable, if a customer uses your services and can’t remember your brand then they cannot refer you to family and friends, therefore, your company will miss out on trade and profits.
2.2 Explain how branding can influence customers’ perception of an organisation and its products and/or services
Branding
A company’s brand is the way a customer perceives them, people tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services.
A brand needs to be memorable and recognisable, if a customer uses your services and can’t remember your brand then they cannot refer you to family and friends, therefore, your company will miss out on trade and profits.
2.2 Explain how branding can influence customers’ perception of an organisation and its products and/or services
Branding