Some Consumers Are Influenced by Brands, Other Are Not. Discuss the Reasons for This.
Some consumers are influenced by brands, other are not. Discuss the reasons for this.
Currently, there are many products which have been introduced to the market. A company attempts to make their brand recognized by consumers in order to gain repurchasing from their customers. The company needs to predict an expectation of consumers. Therefore, brand management could be one of the most important roles in achieving this. Branding is a product or service that is distinguished from its competitors by name, packaging, design, and logo (Jobber, 2010). In the market, there are brands that are famous among consumers such as Coca-Cola, Apple, and Starbucks, and unrecognized brands. Not only branding needs to be well organized, but the company should also focus on consumers too. They should know how to make customers satisfied and be loyal to the product. To understand its customer, the company needs to study consumer behavior. It is the actions and decision process of individuals and households in discovering, evaluating, acquiring, consuming, and disposing of products (Harrell & Frazier, 1998). The company should consider the psychological and societal factors because it affects decision-making and involvement of consumers. Many factors in our society have an influence on the decision-making of consumers of brands. Therefore, this essay will discuss why some consumers are influenced by brands, but others are not.
Marketing is the process of planning and analyzing the market to fulfill customer needs and to satisfy both individual and organization, and overcome the competitors (Harrell & Frazier, 1998; Jobber, 2010). To enter the market, companies should identify what customers’ need and want. These two words are totally different. Harrell & Frazier (1998) suggests that need is a basic requirement to reach a goal of behavior, while, want is a specific desire to meet with their satisfy need. Therefore, creating customer value and satisfaction is a way that companies
Currently, there are many products which have been introduced to the market. A company attempts to make their brand recognized by consumers in order to gain repurchasing from their customers. The company needs to predict an expectation of consumers. Therefore, brand management could be one of the most important roles in achieving this. Branding is a product or service that is distinguished from its competitors by name, packaging, design, and logo (Jobber, 2010). In the market, there are brands that are famous among consumers such as Coca-Cola, Apple, and Starbucks, and unrecognized brands. Not only branding needs to be well organized, but the company should also focus on consumers too. They should know how to make customers satisfied and be loyal to the product. To understand its customer, the company needs to study consumer behavior. It is the actions and decision process of individuals and households in discovering, evaluating, acquiring, consuming, and disposing of products (Harrell & Frazier, 1998). The company should consider the psychological and societal factors because it affects decision-making and involvement of consumers. Many factors in our society have an influence on the decision-making of consumers of brands. Therefore, this essay will discuss why some consumers are influenced by brands, but others are not.
Marketing is the process of planning and analyzing the market to fulfill customer needs and to satisfy both individual and organization, and overcome the competitors (Harrell & Frazier, 1998; Jobber, 2010). To enter the market, companies should identify what customers’ need and want. These two words are totally different. Harrell & Frazier (1998) suggests that need is a basic requirement to reach a goal of behavior, while, want is a specific desire to meet with their satisfy need. Therefore, creating customer value and satisfaction is a way that companies