Stereotyping: “Whether wealthy people will have positive stereotyping towards wealthy people compared to poor and middle-income people?"
Marcus Wong Soon Jie
1301G22053
SE 1
Taylor’s College, Subang Jaya Malaysia
Ms. Audrey Chee
A stereotype is the over generalized belief in a group of people or a class of people. Stereotyping is a process where our brains make generalization in order to make our life simpler. This phenomenon has occurred without us noticing the cause and effect of it in our daily lives. Unintentionally, we will stereotype humans based on their age, sex and also race. This research that was conducted intended to investigate whether wealthy people will have positive stereotyping on wealthy people compared to poor and middle-income people. The hypothesis of this research is that wealthy people will have positive stereotyping on wealthy people compared to poor and middle income people. The research was conducted by the Year-12 South Australian Matriculation students for the college based assessment. The samples were family, friends and also strangers from all walks of life that were recruited by the students. They were all chosen randomly without discrimination and regardless of race, religion, gender as well as socioeconomic status. Table 1 Ratings score on wealthy people by participants of different socioeconomic status | Socioeconomic status of participants | The rating score on wealthy people | d1 (poor) | 30.50 | d2 (middle income) | 30.93 | d3 (wealthy) | 34.00 |
The research uses Subjective Quantitative Research method. The measures of this research will give numerical value. However, this numerical value is based on their stereotyping on wealthy people uses rating scales from 1 to 5. The participants were asked to rate the wealthy people based on the words provided. Then, they were asked to indicate their socioeconomic status by ticking the description best