The media plays a major role in determining what is and isn’t attractive. In Breeding Between the Lines: Why Interracial People Are Healthier and More Attractive, Alon Ziv (2006) writes,” When it comes to picking a mate, society has just as much to say as biology. Society and biology are often depicted as "polar opposites” (p. 132). In The Selfish Gene, Richard Dawkins (1976) points out that “social ideas can spread and evolve just like genes” (Dawkins, 1976).
Everyday when we turn on the television we see advertisements. Advertisements are put on the air to buy the consumer into their product. Advertisers use the association principle when trying to sell their product and attractive models are used to link their desirability and beauty to the product being sold (Batt, Hall, Hendricks, & Olson, 1998). A group of authors from Miami University stated on their website that,” The contrast principle can hinder attraction to certain individuals in a couple of ways. For example, if you were talking to a beautiful person at a party, and a less attractive person joined the conversation, the second individual will strike you as less attractive than he/she really is” (Batt, Hall, Hendricks, & Olson, 1998). Also, unrealistically attractive people, like models and actors, may cause you to be less satisfied with potential mates. The reason why is that you may contrast them with the unrealistic examples portrayed in the media. Generally, people tend to remember the
References: Carey, B (2006, February 13). The rules of attraction in the game of love. Retrieved June 26, 2008, from Live Science Web site: http://www.livescience.com/health/060213_attraction_rules.html Cialdini, R. B. (1984). The psychology of persuasion. New York: Quill William Morrow. Dawkins, R. (1976). The selfish gene. Oxford, England: Oxford University Press. Batt, J., Hall, S., Hendricks, C., & Olson, D. (1998). Living in a social world. Retrieved June 24, 2008, from Physical Attraction Web site: http://www.units.muohio.edu/psybersite/attraction/ Nahemow. L. & Lawton, M. P. (1975). Similarity and propinquity in friendship formation. Journal of Personality and Social Psychology, 33, 205-213. Ziv, A. (2006). Breeding between the lines: Why interracial people are healthier and more attractive. Fort Lee, NJ: Barricade Books.