Public Relation
Public Relation Assignment
Course:Public Relation PRO458
Group:BA3D
Lecturer’s Name:Pn. RohaniMazlan
Student’s Name:NurulShahsofeaBinti Muhammad
Shah Dhina
Student’s ID:2011173329
TABLE OF CONTENTS
No. Topic Page
1.Introduction(Public Relation Theory) 1 1.1Theories of Relationship(System Theory) 2
1.2Theories of Relationship(Situational theory) 7
2. Summary 9
3. Reference 10
INTRODUCTION
Public Relation Theory
Theories predict the way things work or happen. They provide an understanding of the relationship between actions and events. As a public relations practitioner, you will need to be able to explain why and how your plans and proposals will work. Your supervisor and your coworkers will be more convinced to support your opinions if you have theories and evidence to back them up.A theory is a prediction of how events and actions are related. For example, Public relation reporter described as a failure a federally funded message campaign to frighten kids off drugs. Research showed that kids who reported seeing the ads were using marijuana even more than those who had not seen the ads. What caused this waste of $180 million a year? One expert said, “Scaring kids doesn’t work. When people try pot for the first time, they wonder what the big deal is. Then, they don’t believe the other stuff. The ads are not realistic.”This opinion reflects a great deal of theory on the use of fear appeals. Fear appeals theory predicts that there will be little change with an overreliance on fear appeals that threaten physical harm. More persuasive are balanced arguments with incentives for changing behavior.This prediction is called a theory.As a public relations manager, you should have knowledge of different theories so that you can make
Course:Public Relation PRO458
Group:BA3D
Lecturer’s Name:Pn. RohaniMazlan
Student’s Name:NurulShahsofeaBinti Muhammad
Shah Dhina
Student’s ID:2011173329
TABLE OF CONTENTS
No. Topic Page
1.Introduction(Public Relation Theory) 1 1.1Theories of Relationship(System Theory) 2
1.2Theories of Relationship(Situational theory) 7
2. Summary 9
3. Reference 10
INTRODUCTION
Public Relation Theory
Theories predict the way things work or happen. They provide an understanding of the relationship between actions and events. As a public relations practitioner, you will need to be able to explain why and how your plans and proposals will work. Your supervisor and your coworkers will be more convinced to support your opinions if you have theories and evidence to back them up.A theory is a prediction of how events and actions are related. For example, Public relation reporter described as a failure a federally funded message campaign to frighten kids off drugs. Research showed that kids who reported seeing the ads were using marijuana even more than those who had not seen the ads. What caused this waste of $180 million a year? One expert said, “Scaring kids doesn’t work. When people try pot for the first time, they wonder what the big deal is. Then, they don’t believe the other stuff. The ads are not realistic.”This opinion reflects a great deal of theory on the use of fear appeals. Fear appeals theory predicts that there will be little change with an overreliance on fear appeals that threaten physical harm. More persuasive are balanced arguments with incentives for changing behavior.This prediction is called a theory.As a public relations manager, you should have knowledge of different theories so that you can make