Public Relations - 1
Public Public Relations PR
The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector.
Role of PR:
Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations often referred to as PR gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Media Relations.
The Public Relations Society of America (PRSA) claimed in 1988: “Public relations help an organization and its publics adapt mutually to each other." According to the PRSA, the essential functions of public relations include research, planning, communications dialogue and evaluation.”
Edward Louis Bernays, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1900s defined public relations as a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization.
PR tools:
• Publicity events, pseudo-events, photo ops or publicity stunts
• The talk show circuit. A PR spokesperson (or his/her client)
The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector.
Role of PR:
Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations often referred to as PR gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Media Relations.
The Public Relations Society of America (PRSA) claimed in 1988: “Public relations help an organization and its publics adapt mutually to each other." According to the PRSA, the essential functions of public relations include research, planning, communications dialogue and evaluation.”
Edward Louis Bernays, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1900s defined public relations as a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization.
PR tools:
• Publicity events, pseudo-events, photo ops or publicity stunts
• The talk show circuit. A PR spokesperson (or his/her client)