Comm-100 AC-5
Professor David Driscoll
7th November 2013 LA Ferrari
A.G.D: There are only three important things in Real Madrid’s popular soccer player Cristiano Ronaldo’s life: Family, soccer and his Ferrari cars. So, biggest part of his life is action and adrenalin, which explains that he is a Ferrari lover.17th September` 2013 Caranddrive.com shared information about new Ferrari, which is “LA Ferrari.” The company produced only 499 La Ferrari cars. The main reason for the amount of cars is price. In addition to Ronaldo is a one of the owners of this new Ferrari. Price is very high and according to www.businessinsider.com , new price is $1.3million. Why is it expensive? First reason is; La Ferrari only needs 2.7seconds to get a 100 km/h. Second reason is; its beauty. For most Ferrari lovers, this model is the most beautiful one. People, who love adrenalin, this car created for them. Thesis: Therefore most rich action lovers buy this car. Today I am going to talk about two main reasons of its popularity, which are Ferrari’s brand name, users of Ferrari and speed. MP1: First, let’s talk about name process. First question is how this car got this popularity? Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Enzo Ferrari is a founder of this brand. When Enzo Ferrari was a young student, he studied engineering and marketing. He was always saying” my engineering knowledge helped me to create Ferrari but my marketing knowledge helped me to sell Ferrari cars”. First he introduced Ferrari as a race car, so it created an idea in people’s minds that this car is very fast. Then he sold these cars only for presidents and extremely rich people, so Enzo created a brand name. And now if you are a rich guy, it means you must get a Ferrari. It is a kind of proof of your money. MP2: Secondly, I would like to say that, Ferrari made some people famous but Ferrari also became a