Purchasing Pattern of Consumers Using Internet as a Medium of Purchase
CHAPTER 1
EXECUTIVE SUMMARY
In this ever changing environment the consumer taste and preference also changes thus a regular check needs to be kept on; the data related to consumer purchasing pattern will help the company to identify the product category they need to focus more and devise better strategy on behalf of their clients and also provide better consultancy to their clients.
The following project studies the purchasing pattern of consumers who make purchase using internet and also find which type of online promotion technique consumers get most influenced by and which product category as per their opinion is under marketed or needs to be promoted in a better manner on internet space.
For the following research a data of 200 respondents is collected through direct questionnaire filling and mailed questionnaire method and sample of target audience is selected on the basis of purposive sampling technique.
CHAPTER 2
RESEARCH METHODOLOGY
2.1 Primary Objectives
To judge the purchasing pattern of consumers using internet as a medium of purchase for the mentioned product categories: i. Travel (Train tickets, Flight tickets, Hotel booking, etc.) ii. Entertainment (Movie tickets, IPL Tickets, Theatre show tickets, DJ Nights, etc.) iii. Electrical Appliances (Television, Trimmers, Iron, Inverter, etc.) iv. Clothes & Accessories (Shirts, Pants, Belts, Sunshades, Shoes, etc.) v. Mobiles, Laptops & Accessories (Tablets, Earphones, Hard-disk, Pendrive, etc.)
* Find which product category consumers spend most on? * Frequency of purchase of for each of the mentioned product category. * Which type of online advertisement they get most influenced by? * Which product category consumers feel if is under-marketed through the use of internet?
2.2 Research Design * The data will be collected using questionnaire method. It will be collected through direct questionnaire filling and also by means of mailed
EXECUTIVE SUMMARY
In this ever changing environment the consumer taste and preference also changes thus a regular check needs to be kept on; the data related to consumer purchasing pattern will help the company to identify the product category they need to focus more and devise better strategy on behalf of their clients and also provide better consultancy to their clients.
The following project studies the purchasing pattern of consumers who make purchase using internet and also find which type of online promotion technique consumers get most influenced by and which product category as per their opinion is under marketed or needs to be promoted in a better manner on internet space.
For the following research a data of 200 respondents is collected through direct questionnaire filling and mailed questionnaire method and sample of target audience is selected on the basis of purposive sampling technique.
CHAPTER 2
RESEARCH METHODOLOGY
2.1 Primary Objectives
To judge the purchasing pattern of consumers using internet as a medium of purchase for the mentioned product categories: i. Travel (Train tickets, Flight tickets, Hotel booking, etc.) ii. Entertainment (Movie tickets, IPL Tickets, Theatre show tickets, DJ Nights, etc.) iii. Electrical Appliances (Television, Trimmers, Iron, Inverter, etc.) iv. Clothes & Accessories (Shirts, Pants, Belts, Sunshades, Shoes, etc.) v. Mobiles, Laptops & Accessories (Tablets, Earphones, Hard-disk, Pendrive, etc.)
* Find which product category consumers spend most on? * Frequency of purchase of for each of the mentioned product category. * Which type of online advertisement they get most influenced by? * Which product category consumers feel if is under-marketed through the use of internet?
2.2 Research Design * The data will be collected using questionnaire method. It will be collected through direct questionnaire filling and also by means of mailed