Purple Discourse

Effective Communication Purple Purse had utilized great source credibility. In a news release that was released September of 2014 they had Vicky Dinges, the senior vice president of corporate responsibility at Allstate support their recent celebrity ambassador. (“Allstate News Release,” 2014). Which brings up Kerry Washington as a great credibility source due to her involvement with V-day (“Kerry Washington,” 2014). The 200 bloggers that had shared their previous experiences with domestic violence like Jen Venegas from her blog “Skinned Knees” and as well as the followers and supporters on social media who had shared their story and offered support (“Skinned Knees,” 2014). Salient information was found through the public service announcements
On Facebook and Twitter, they encouraged women to interact and share their story (“Facebook Purple Purse,” 2017; “Twitter Purple Purse,” 2017). Opinion leaders were found through Kerry Washington but also from the bloggers. Kerry was already a leader who expressed her opinion of domestic violence and was a cause she was very passionate about (“Kerry Washington,” 2014). But the bloggers also had a strong influence on the target audience. Ana Flores, a Hispanic blogger shared her story where she witnessed first-hand what struggling financially looks like in Haiti and was able to go with her friend to give them purses (“Madre Vida,” 2014). Audience participation was pretty high for those that followed through social media. Through Purple Purse Facebook page and Twitter page, individuals were empowered to take a stand as domestic violence victims, offered a place to donate to the cause, and also offer guidance. Many women would comment asking for more information or simply guidance on getting out of a bad situation; thankfully Purple Purse was always able to answer and direct them in the right direction. (“Facebook Purple Purse,” 2017; “Twitter Purple Purse,”