Qantas Change
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Qantas: The Context of Change
Today’s organisations find themselves operating in an ever volatile changing global environment and as such need to be able to implement both incremental and transformational organisational change to ensure the organisations long term sustainability (Waddell, Cummings, & Worley, 2011, p. 2).This essay will focus on the Qantas Group which operates in the aviation industry and has recently been challenged to change in the face of increasing internal and external forces. The essay will begin by providing a definition and explanation of organisational change. This will be followed by identifying the major internal and external forces driving change at Qantas, identify some of the changes Qantas has initiated in response to these forces, and an identification of the characteristics of the changes. Selection and justification of the diagnostic model to be used in the next assignment will then follow. Finally, a conclusion will be offered on the current forces driving change, changes that have been implemented by Qantas, the characteristics of the changes and the approach to diagnosis that will be used in Assignment 2.
Organisational change is the alteration of an organisations people, structure, processes or technology in response to; external forces, such as competitive pressures, new competitive products and market shifts; or internal forces such as managers trying to improve current systems or improve competitiveness (Robbins, Bergman, Stagg, & Coulter, 2009, p. 385). There are two options for organisational change, unplanned change known as organisational transformation and planned incremental change knows as organisational development (Waddell et al., 2011, p. 2).
Organisational transformation is dramatic unplanned change in response to an opportunity or threat, such as, when a new replacement product is brought to market by a competitor which has an immediate impact on sales and revenue (Waddell et al., 2011, p.
Qantas: The Context of Change
Today’s organisations find themselves operating in an ever volatile changing global environment and as such need to be able to implement both incremental and transformational organisational change to ensure the organisations long term sustainability (Waddell, Cummings, & Worley, 2011, p. 2).This essay will focus on the Qantas Group which operates in the aviation industry and has recently been challenged to change in the face of increasing internal and external forces. The essay will begin by providing a definition and explanation of organisational change. This will be followed by identifying the major internal and external forces driving change at Qantas, identify some of the changes Qantas has initiated in response to these forces, and an identification of the characteristics of the changes. Selection and justification of the diagnostic model to be used in the next assignment will then follow. Finally, a conclusion will be offered on the current forces driving change, changes that have been implemented by Qantas, the characteristics of the changes and the approach to diagnosis that will be used in Assignment 2.
Organisational change is the alteration of an organisations people, structure, processes or technology in response to; external forces, such as competitive pressures, new competitive products and market shifts; or internal forces such as managers trying to improve current systems or improve competitiveness (Robbins, Bergman, Stagg, & Coulter, 2009, p. 385). There are two options for organisational change, unplanned change known as organisational transformation and planned incremental change knows as organisational development (Waddell et al., 2011, p. 2).
Organisational transformation is dramatic unplanned change in response to an opportunity or threat, such as, when a new replacement product is brought to market by a competitor which has an immediate impact on sales and revenue (Waddell et al., 2011, p.