Qualitative Research Methods
MODERN ORGANIZATION THEORY
TERM PROJECT
QUALITATIVE RESEARCH METHODS
FROM AN ORGANIZATION MANAGEMENT PERSPECTIVE
Ýhsan Ulaþ Kocaoðlu
JANUARY 2006
CONTENTS
Definition of Qualitative Research in Social Sciences
Approaches to Management Research
Positivism versus Phenomenology
Deductive and Inductive
Schools of Thought in Management Research
Major Qualitaitve Research Approaches
Ethnographic Approach
Phenomenology
Field Research
Grounded Theory
Case study
Action Research
Narrative research
Qualitative Data Collection Techniques
Interviews Workshops / Focus Groups
Literature Review
Participant Observation
Nonparticipant Observation
Data Analysis and Analytic Techniques
Analytic induction
Constant comparison
Coding
Enumaration
Memoing
Integrative diagrams and sessions:
Quality of Qualitative Research
Credibility
Transferability
Dependability
Confirmability
Discussion and Conclusion
References Definition of Qualitative Research in Social Sciences
The label qualitative methods is an umbrella term covering an array of interpretive techniques which seek to describe, decode, translate and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world. It involves the use of a vast array of non-statistical data collection and analysis techniques and rich mixture of inductive theory building practice. Figure 1 gives a good description of what of what type of research is considered qualitative together with what is not from research strategy and pupose to data collection and analysis methods.
Typically the observation and testing of theoretical predictions entail the researcher 's a priori conceptualization, operationalization and statistical measurement of dimensions of respondents ' behaviour rather than beginning with their subjective perspectives.
Indeed, human subjectivity is often specifically excluded
TERM PROJECT
QUALITATIVE RESEARCH METHODS
FROM AN ORGANIZATION MANAGEMENT PERSPECTIVE
Ýhsan Ulaþ Kocaoðlu
JANUARY 2006
CONTENTS
Definition of Qualitative Research in Social Sciences
Approaches to Management Research
Positivism versus Phenomenology
Deductive and Inductive
Schools of Thought in Management Research
Major Qualitaitve Research Approaches
Ethnographic Approach
Phenomenology
Field Research
Grounded Theory
Case study
Action Research
Narrative research
Qualitative Data Collection Techniques
Interviews Workshops / Focus Groups
Literature Review
Participant Observation
Nonparticipant Observation
Data Analysis and Analytic Techniques
Analytic induction
Constant comparison
Coding
Enumaration
Memoing
Integrative diagrams and sessions:
Quality of Qualitative Research
Credibility
Transferability
Dependability
Confirmability
Discussion and Conclusion
References Definition of Qualitative Research in Social Sciences
The label qualitative methods is an umbrella term covering an array of interpretive techniques which seek to describe, decode, translate and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world. It involves the use of a vast array of non-statistical data collection and analysis techniques and rich mixture of inductive theory building practice. Figure 1 gives a good description of what of what type of research is considered qualitative together with what is not from research strategy and pupose to data collection and analysis methods.
Typically the observation and testing of theoretical predictions entail the researcher 's a priori conceptualization, operationalization and statistical measurement of dimensions of respondents ' behaviour rather than beginning with their subjective perspectives.
Indeed, human subjectivity is often specifically excluded
References: Young, K. E., (2003). An Exploration of the Use of Graphic Facilitative Methods within the Strategic Change Process Trochim, W. M.K. (2005). Research Methods Knowledge Base, http://www.socialresearchmethods.net/kb/ Savenye, W. C. and Robinson, R. S. (2003). Qualitative Research Issues And Methods: An Introduction For Educational Technologists Johnson, P., Buehring A., Cassell, C. and Symon, G. (2003). Evaluating Qualitative Management Research: Towards a Contingent Criteriology Zinn, J. O. (2004). Social Contexts and Responses to Risk Network (SCARR) Thompson, F. and Perry C. (2004).Generalising results of an action research project in one work place to other situations Principles and practice, European Journal of Marketing, Vol. 38 No. 3/4, pp. 401-417 ESRC Workshops for QualitativeResearch in Management, (2005). The Philosophical Commitments and Disputes which inform Qualitative Research Methodologies. Workshop 2