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Research Design

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Research Design
Student: Willie Rice

Research Design
BTM7103-8-7

Research Design The beginner researcher has to consider numerous things in the research process. The focus should not only be on the development of a research problem; it should include the approach needed for solving or studying the problem. There are two research methods that this paper will explore: qualitative and quantitative methods. Each method has different approaches and requirements that are unique to them. Many factors should be considered when choosing between each method. In order to have a better understanding of each research method, it is necessary to define them. Additionally, this paper will discuss each method’s strengths, weaknesses, and applicability of each research method as it pertains to my tentative research purpose. According to Leedy and Ormrod (2013), quantitative and qualitative research some similarities in their processes. Although, there are similarities that exist, each process method is done differently. The researchers who use the quantitative method may begin with one hypothesis, and then choose the variables to study. Upon choosing the variables, the researcher would collect data and then conduct a statistical procedure to analyze the data. This process is very different from the qualitative research method. The researcher that uses the qualitative research method would possibly start with a research question instead of a hypothesis. The data collection process could involve the accumulation of verbal data, nonverbal data, or both. This data would be organized in a manner that would give the researcher some type of description to portray the area or situation studied (Leedy & Ormrod, 2013).
Qualitative
According to Creswell (2009) qualitative research, is defined as a process that consists of emerging questions and procedures. Data is collected in the participant’s setting, and the analysis is built from the particulars to general themes. This



References: Creswell, J. W. (2003). Research design: Qualitative, quantitative, and mixed methods approaches. (2nd ed). Thousand Oaks, CA: Sage Publications. Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches. (3rd ed). Thousand Oaks, CA: Sage Publications. Leedy, P. D., & Ormrod, J. E. (2013). Practical research: Planning and design. Upper Saddle River, NJ: Pearson Education, Inc. Trochim, W., & Donnelly, J. P. (2008). The research methods knowledge base. (3rd ed). Mason, OH: Cengage.

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