Res/351 Week 3's Objective About Selecting The Appropriate Type Of Research Design
Team A Reflection
RES/351
July 21, 2014
Stephen Grunig
Team A Reflection
.
Selecting the appropriate type of research design
Week 3 's objective about selecting the appropriate type of research design was a struggle for me. The reason is that there are so many "design dimensions and no simple classification system define all the variations that must be considered" (Cooper & Schindler, 2011, p 126). When conducting any research project you want to take all steps necessary to produce accurate and reliable data, but more importantly you want to ensure that you capture the information or data that you seek. If you research design is wrong you will not have a successful study.
The difference between quantitative and qualitative research
In week three I struggled …show more content…
When defining a problem or developing an approach to a problem, qualitative research is used when we don 't know what to expect. It is also used to explore issues related to the problem and deeper into issues of interest. Qualitative research methods are things like focus groups, triads, and bulletin boards. Quantitative is conclusive, as it tries to understand how relevant it is by looking for projectable results to larger population. In quantitative research data is collected through surveys, audits, and point of purchases. Since they both provide different perspectives and complement each other qualitative and quantitative should be used. Quantitative research is used to measure the incidence of various views, and opinions in a chosen samples, and is sometimes followed by qualitative research which is used to explore some more findings. In summary qualitative and quantitative approaches to research have different perspectives of situations. Qualitative
RES/351
July 21, 2014
Stephen Grunig
Team A Reflection
.
Selecting the appropriate type of research design
Week 3 's objective about selecting the appropriate type of research design was a struggle for me. The reason is that there are so many "design dimensions and no simple classification system define all the variations that must be considered" (Cooper & Schindler, 2011, p 126). When conducting any research project you want to take all steps necessary to produce accurate and reliable data, but more importantly you want to ensure that you capture the information or data that you seek. If you research design is wrong you will not have a successful study.
The difference between quantitative and qualitative research
In week three I struggled …show more content…
When defining a problem or developing an approach to a problem, qualitative research is used when we don 't know what to expect. It is also used to explore issues related to the problem and deeper into issues of interest. Qualitative research methods are things like focus groups, triads, and bulletin boards. Quantitative is conclusive, as it tries to understand how relevant it is by looking for projectable results to larger population. In quantitative research data is collected through surveys, audits, and point of purchases. Since they both provide different perspectives and complement each other qualitative and quantitative should be used. Quantitative research is used to measure the incidence of various views, and opinions in a chosen samples, and is sometimes followed by qualitative research which is used to explore some more findings. In summary qualitative and quantitative approaches to research have different perspectives of situations. Qualitative