Richard Warnke Jr
Herzing University
This week we are asked to construct an essay explaining the four major research designs in detail. As well we are asked to elaborate on the benefits and limitations of each research method. So the four major research methods are; survey, observation, experiment, and use of secondary sources. I will now approach these four methods in order as listed.
The first method I am going to elaborate on now is the use of surveys. A survey is a research design that allows sociologists to collect by using questionnaires or interviews. In doing this successfully it requires the selection of participants from a random sample of the population, which I guess you can consider a limitation due to the fact that you cannot pick and choose the people you would like to gather the information from. Another limitation of using surveys to gather information is that you need to carefully word the questions in a way in which participants will be able to understand to answer accurately. (Witt, J., 2014) The benefit of using survey when used properly is that it allows you to see how people think and act and find the common ground to make sound decision moving forward as an organization making improvements. When it comes to using either questionnaires or interviews in carrying out the survey method, most would say that the interviewing process is even more beneficial because you can go beyond the questions being asked and get the emotions and deeper explanation of their answers to the questions being asked.
Observation is another research method used to gather information. Observation consists of systematically observing either individuals or groups. This is carried out through investigators who collect information by participating directly and/or by closely watching a group or community are engaged in observation. (Witt, J. 2014) A limitation of this method is that depending on the data that is trying to be
References: Witt, J. (2014) Chapter one. Third Edition Update, 3rd Edition. McGraw-Hill Learing Solutions, 2014.