Quality of Work Life

LIST OF CONTENTS

S.NO | CONTENTS | PG.NO | 1 | INTRODUCTION | 4 | | 1.1 Introduction to thetopic | 5 | | 1.2Fast food industry in India | 5 | | 1.3Primary objective | 6 | | 1.4Objectives of the study | 6 | | 1.5 Major players in fast food are | 6 | | 1.7 Scope | 7 | | 1.8 Limitations | 7 | 2 | REVIEW OF LITERATURE | 8 | 3 | RESEARCH METHODOLOGY | | | 3.1 Type of research | 12 | | 3.2 Sample design | 12 | | 3.3 Methods of data collection | 12 | | 3.4 Statistical tools used | 13 | 4 | DATA ANALYSIS AND INTERPRETATION | | | 4.1Data & Percentage Analysis | 13 | | 4.2 Chi-square test | 14 | 5 | FINDINGS AND SUGGESTIONS | | | 5.1 Finding | 38 | | 5.2 Suggestions And Recommendations | 40 | | 5.3 Conclusion | 41 | 6 | REFERENCE | 42 | 7 | BIBLIOGRAPHY | 44 | 8 | APPENDICES | 46 |

LIST OF TABLES

S.NO | TABLE | PAGE NO | 4.1.1 | Gender Of Respondents | 17 | 4.1.2 | Age Group Of Respondents | 18 | 4.1.3 | Annual Income Of Respondents | 19 | 4.1.4 | Occupation Of Respondents | 19 | 4.1.5 | Education Of Respondents | 20 | 4.1.6 | Marital Status Of Respondents | 20 | 4.2.1 | Exclusive Menu Of Respondents | 21 | 4.2.2 | Broad Verities Of Respondents | 22 | 4.2.3 | Door Delivery Of Respondents | 23 | 4.2.4 | Out Door Catering Of Respondents | 24 | 4.2.5 | Waiters Are Well Groomed Of Respondents | 25 | 4.2.6 | Waiters Are Well Trained Of Respondents | 26 | 4.3.1 | Printed T-Shirts For Promotion Of Respondents | 27 | 4.3.2 | Free Kid’s Meal Providing Of Respondents | 28 | 4.3.3 | Loyalty Card Program Of Respondents | 29 | 4.3.4 | Fast Food Chains Spend A Great Deal Of Children’s Attention Respondents | 30 | 4.3.5 | Fast Food Chain Is Creation Of Mascot | 31 | 4.4.1 | Personal Details With The Influence Of Quality Of Service Providing The Fast Food | 32 | 4.4.2 | Personal Details With The Influence Of Promotional Strategy In The Fast Food | 33 | 4.4.3 |

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