Learning how to identify and analyze rhetorical tools is an important part of the collegiate experience. This handout emphasizes several tools which can aid in the analysis of rhetoric in an effective, well-organized paper.
Questions to Ask Speakers use rhetorical tools in order to appeal to logic (logos), emotion (pathos), or authority (ethos). Asking yourself specific questions regarding the effect of rhetorical tools you encounter is a good place to begin expanding and improving the analysis within your paper. The following are some suggestions to get you started. If the tool has an ethical effect, ask: What authority does the speaker hope his audience will trust? Is the authority of the speaker himself/herself in question, or is it the authority an outside source? Why does the speaker choose that particular kind of authority? What connections is the speaker trying to make in the minds of the audience? Is it likely that the audience will accept this authority? Why or why not? How does establishing trust in this authority help persuade people to trust the speaker? If the tool has a logical effect, ask: Why does the speaker use a logical argument instead of a pathetic or ethical one? What is the audience’s likely reaction to this sort of logical reasoning? How selective or particular is the logic? Is there any evidence of logical fallacy? If so, why? Does the fallacy undermine the argument, or strengthen it? Note: For more information on logical fallacies, see the handout “Logical Fallacies.” Is the speaker using logic to persuade his audience about a highly emotional issue? If so, why? If the tool has a pathetic (emotional) effect, ask: What emotion is the speaker highlighting? Why is that particular emotion highlighted? Why would this emotion would be more powerful for the audience the speaker is addressing? What particular tool is the speaker using to manipulate