TOPIC – “A Study on the effective promotional strategy influencing customer for the products of Big Bazaar and D-Mart”
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(This Questionnaire is for the academic research purpose only, the data collected will be kept confidential)
PERSONAL DETAILS
1) Name: _________________________________________________________________
2) Gender: Male Female
3) Age. a) 18-20 b) 21-26 c) 26-30 d) 30 and above
4) Occupation: a) Student b) Employed c) Self employed d) Others________________
5) How many members are in your family? a) 0-2 b) 2-4 c) 4-6 d) More than 6
QUESTIONS
1) Which store first comes to your mind when you think of purchasing a product? a) Big Bazaar b) D-mart c) Both* d) None
*Kindly tick out/rank both columns from question 5 to 9.
2) How frequently do you visit a store? a) Daily b) Weekly c) Monthly d) Yearly
3) Which store’s advertisement is more powerful? a) Big Bazaar b) D-mart
4) How much do you spend as monthly expense while shopping? a) Below 1000 b) 1000-2000 c) 2000-5000 d) More than 5000
5) Which offer do you like the most? {Please give rank} Big Bazaar | D-Mart | a) Buy-1 get-1 free [ ] | a) Buy-1 get-1 free [ ] | b) Gift voucher [ ] | b) Gift voucher [ ] | c) Future card(5% Discount) [ ] | c) Future card(5% Discount) [ ] | d) Other_____________________________ | d)