Answer: FALSE
Diff: 3 Page Ref: 305
AACSB: Reflective Thinking
CASE: Comprehension 3) The Internet shrinks information asymmetry.
Answer: TRUE
Diff: 2 Page Ref: 310
AACSB: Reflective Thinking
CASE: Comprehension 4) Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.
Answer: TRUE
Diff: 1 Page Ref: 310
AACSB: Reflective Thinking
CASE: Comprehension 5) All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
Answer: TRUE
Diff: 2 Page Ref: 310
AACSB: Reflective Thinking
CASE: Comprehension 6) Disintermediation provides major benefits to the distributor.
Answer: FALSE
Diff: 2 Page Ref: 313
AACSB: Analytic Skills
CASE: Evaluation in terms of assess 7) In general, for digital goods, the marginal cost of producing another unit is about zero.
Answer: TRUE
Diff: 2 Page Ref: 313
AACSB: Reflective Thinking
CASE: Comprehension 8) An example of the service provider business model is Flickr, a photo management and sharing Web site.
Answer: TRUE
Diff: 2 Page Ref: 316
AACSB: Analytic Skills
CASE: Analysis in terms of categorize
9) An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.
Answer: FALSE
Diff: 1 Page Ref: 316
AACSB: Analytic Skills
CASE: Analysis in terms of categorize 10) Podcasting allows subscribers to listen to live, streaming radio and other audio content.
Answer: FALSE
Diff: 1 Page Ref: 316
AACSB: Analytic Skills
CASE: Analysis in terms of examine 11) Intellectual property refers to all forms of human expression, both tangible and intangible.
Answer: FALSE
Diff: 2 Page Ref: 316
AACSB: Reflective Thinking
CASE: Comprehension 12) The goal of behavioral