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E-Business Website Evaluation

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E-Business Website Evaluation
Name e-Business Website Evaluation

Due Date Week 4 – Fri, 2013, 5:00 pm

Worth 10% (45 marks)

Course Objectives

This assessment task relates to the following course objectives:
• discuss the meaning of e-Commerce from a business and technical perspective
• appreciate the business environments conducive to the use of successful e-Commerce applications
• compare and report on the types of e-Commerce and their application to business
• review the technologies used to deploy an e-Commerce solution
• apply an understanding of the development needs of a basic e-Commerce web site using one of these technologies
• illustrate understanding of the design, maintenance, business principles and administration of an e-Commerce site
• discuss ethical, social and political issues in e-Commerce

Overview

For any ONE e-Commerce business model listed in the table, select TWO websites conforming to that business model that is related to the retail or commerce industry. The e-Commerce businesses must be part of or related to the retail or commerce industry.

[pic]

(Chaffey et al, 2009, p.26)

Requirements

Tasks

1. Clearly state which e-commerce business model you have chosen. For each chosen website report the business name, the homepage URL, and include a screenshot of the homepage.

2. For each chosen website, in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.

3. For each chosen website, in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.

4. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute, briefly explain why you give that rating:

|1 |2 |3 |4 |5 |
|Very Poor |Poor |Inapplicable

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