Due Date Week 4 – Fri, 2013, 5:00 pm
Worth 10% (45 marks)
Course Objectives
This assessment task relates to the following course objectives:
• discuss the meaning of e-Commerce from a business and technical perspective
• appreciate the business environments conducive to the use of successful e-Commerce applications
• compare and report on the types of e-Commerce and their application to business
• review the technologies used to deploy an e-Commerce solution
• apply an understanding of the development needs of a basic e-Commerce web site using one of these technologies
• illustrate understanding of the design, maintenance, business principles and administration of an e-Commerce site
• discuss ethical, social and political issues in e-Commerce
Overview
For any ONE e-Commerce business model listed in the table, select TWO websites conforming to that business model that is related to the retail or commerce industry. The e-Commerce businesses must be part of or related to the retail or commerce industry.
[pic]
(Chaffey et al, 2009, p.26)
Requirements
Tasks
1. Clearly state which e-commerce business model you have chosen. For each chosen website report the business name, the homepage URL, and include a screenshot of the homepage.
2. For each chosen website, in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.
3. For each chosen website, in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.
4. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute, briefly explain why you give that rating:
|1 |2 |3 |4 |5 |
|Very Poor |Poor |Inapplicable