Meta Description: Discover the secrets to a successful small local business with SEO tips and tricks that Kris Reid shared with Josh Latimer of The Quick Talk Podcast.
How The Coolest Guy In SEO Can Help Small Local Businesses
Kris Reid joins Joshua Latimer for podcast #23 of The Quick Talk Podcast to discuss how small local service businesses can compete in the big leagues and get their share of the market through SEO and other tricks that drive website ranking.
The episode tackles some very useful and insightful information that makes SEO less complex and alien to an ordinary individual.
Do stick around until the end of the show for an interesting raffle promo that every online …show more content…
He started a cleaning business from scratch and struggled to make it a success while trying to achieve family-work balance. Generating cash flow was one of the biggest challenges he encountered. But when he started making money, he ended up trapped doing all the jobs in the business.
To set himself free, he embraced the concept of implementing simple systems into his business, allowing him to work only 4 hours per week.
How SEO can help small local businesses
Josh and Kris agree that everything is digital and most consumers are more inclined to go to Google to look for products and services rather than leaf through a phone book and make a call.
(Image from Megapixl)
Any business who fails to see this trend is losing big time. As what Josh said, “If you’re a small local company and you’re not noticing that that’s moving in that direction (going digital), you’re just really setting yourself up for pain and suffering.”
What can a small local company do then?
Use interactive …show more content…
To optimise it, Kris recommends:
Ensuring the listing is correct, especially the business details
Using the nicest images that show customers what they are looking for
Presenting images and information in a way that customers want to see them
It is important to get to know your target market to optimise Google Maps.
Based on Kris’s personal experience, when he was searching for local cafés, he realised that most of them show only the coffee and food. For someone looking to sit down and work, he was particularly interested in what the tables and chairs looked like. This little difference can make a huge impact.
Use your website as a tool
As what Josh points us, using a website as a brochure is the opposite of what service businesses should do. Instead, they should use it as a tool to engage customers and potential clients.
A common mistake that Josh noticed among local businesses is that they spend little effort and time in building their website. This is something that should be avoided.
One solution Kris recommends is to add testimonials that will add authority and authenticity to a