WebTycho Section: C803, Spring 2014
Instructor: Elma Bukvic Jusic
QUIZ 3
TRUE/FALSE QUESTIONS
Please choose the correct answer to each of the following True/False questions by typing a “T” or “F” in the text form field next to each question. Each question is worth 5 points.
1. F (T/F) Price decreases become common during a product's mature stage.
2. T (T/F) Packaging and labeling play a major role in a firm's overall product strategy.
3. T (T/F) Merchant wholesalers are independently owned and take actual title to the goods they handle. 4. T (T/F) Advertising is a form of non-personal selling.
5. T (T/F) Personal selling is often used for products that are technically complex.
6. T (T/F) Data alone are of limited value to a company.
7. F (T/F) Application software controls the basic workings of a computer system.
8. T (T/F) Since publicly traded companies are required to report their financial information, anyone can find out how much Target made during the past three months.
9. T (T/F) Depreciation is reported as an expense on the firm’s income statement, but does not involve any actual cash.
10. T (T/F) A firm's acid-test ratio can never be higher than its current ratio.
Multiple-Choice Questions
Please indicate the correct answer to each of the following multiple-choice questions by typing the choice (“a”, “b”, “c”, or “d”) corresponding to the correct answer into the text form field. Each question is worth 5 points.
11. D Goods and services are classified as either consumer or business, depending on the ________.
a. amount of service required on the item
b. buying motives of the purchasers
c. cost of the particular item
d. purchasers of the particular item
2. B The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.
a. growth
b. maturity
c. decline
d. early