Raising The Roof Analysis

Authenticity Raising the Roof has built their organizational narrative in a way that promotes authenticity by using character and time to their advantage. By manipulating characters and time within their narrative, Raising the Roof has been able to stand back and remove themselves from the narrative, and allow people who have experienced homelessness become the narrators. Because the narrator within a story often influences character, by allowing homeless people to become the narrators, bias is illuminated and stereotypes are dissolved. Raising the Roof allows the story to be told from the perspective of the organizations significant others. Also, by manipulating time and simply making people aware of what Raising the Roof believes the
Raising the Roof has put a large emphasis in changing the perspective of homeless peoples characters, by giving them depth. By putting emphasis on the character behind homeless people they have been able to humanize the issue of homelessness, and allow them a voice to tell their own story. Raising the Roof has also tried to share the journey using time to their advantage. By manipulating time, Raising the Roof has attempted to change how people understand the homeless by telling the complete story of what it is like to be homeless. Through different campaigns Raising the Roof allows people to understand the desired ending to the story of homelessness. Raising the Roof puts important on this part of their narrative as through their stratify of telling the journey, they believe that it is important to educate people about what ‘everyday individuals’ can do to reach the desired ending of this organizations narrative. Finally, Raising the Roof uses the strategy of shock and surprise by making the connection between homeless people and ‘everyday individuals’. This technique shocks the public , and makes them understand that homeless people are just as average as everyone else. Also, this organization uses time to their advantage to shock, in order to make an impact on the community at a time where it could make the most difference in a positive way. The strategies employed by Raising the Roof allows them to be authentic, as they remove themselves from being the narrator, and instead allowing the character of the homeless people and the ideology’s they present speak for themselves. This helps the organization combat stigma and stereotypes. Overall, Raising the Roof uses emphasis on character and the manipulation of time