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DEFINE LOYALTY: (DEFINE: Bear true faith and allegiance to the US constitution: to “bear true faith and allegiance to the United States constitution, the Army, and other soldiers” - (HQDA - FM 22-100, 1999) is a particularly difficult Army value for corporate America to fully embrace because it requires a primary allegiance to a group other than corporations’ acknowledged focus ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The loyalty of your people is a gift they give you when, and only when, you deserve it—when you train them well, treat them fairly, and live by the concepts you talk about. Remember Soldiers fight for each other—loyalty is that commitment. Loyalty extends to all members of all components of the Army. Both the reserve component—Army National Guard and Army Reserve—and Army civilians all play an increasingly active role in the Army’s mission.  Loyalty – to “bear true faith and allegiance to the United States constitution, the Army, and other soldiers” - (HQDA - FM 22-100, 1999) is a particularly difficult Army value for corporate America to fully embrace because it requires a primary allegiance to a group other than corporations’ acknowledged focus: the stockholder, employee, and the corporation. Conventional contracting experience attests that, with few exceptions, financial decisions ultimately force the contractor to choose corporate allegiance over loyalty to the Army. Another factor that impacts the loyalty of a contractor to the government is the length of the contractual relationship. Unlike the long-term relationships enjoyed by defense materiel contractors, Sustaining Base contractors provide common services that are competed regularly, resulting in shorter-term relationships. Knowing this, service contractors are less likely to invest resources to demonstrate their loyalties. The coexistence of conflicting loyalties is divisive to the Army and readily apparent to the soldiers and families that are supported.