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Basics of Economics

Submitted to:

Ms. Deepa Bhaskaran

Submitted By:

Sahil Bansal

Venkat Batra

Saurabh Satija

Ravikant Gupta

NANO CASE

Q-1 Identify target market for nano ?

Ans- The target market for nano would be

The group of people that belongs th the lower-middle class that earlier could not have thought of a car .

Higher-midle class group as well who already owe a car but want to or might be interested in buying another car but cant afford other expensive car .

The group of people who would certainly interested into having a compact car .

Q-2 What all factors should be taken in a account while identifying the demand for nano cars in malaysia ?

Ans-The factors that should be taken into account while identifying the demand for nano car in

malaysia are as follows :-

PRICE-price should be fixed according to the income level of the majority of the population in malaysia .

PLACE-which would be the preferable place to hit for profitable results .

TASTE AND PREFERANCES-considering the taste and preferences of the majorityb of the people in malaysia .

COMPETITION IN MARKET-analysing the market well to find out if there z any competition .

PREFERENCE OF PETROL OVER DIESEL OR VICE-VERSA-to check what the people over there prefer .

GLOBAL COFFEE TRADE

Ques. Can supply and demand be overruled by a suitably designed international organization, or is an organization like the International Coffee Organization doomed to failure?

Ans. Following are the reasons:

If price falls,exit should be there of existing firms

Close substitutes should be dere in case of price increase

Improvement in technology

Fair trade

Pay and working conditions for farmers

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