Basics of Economics
Submitted to:
Ms. Deepa Bhaskaran
Submitted By:
Sahil Bansal
Venkat Batra
Saurabh Satija
Ravikant Gupta
NANO CASE
Q-1 Identify target market for nano ?
Ans- The target market for nano would be
The group of people that belongs th the lower-middle class that earlier could not have thought of a car .
Higher-midle class group as well who already owe a car but want to or might be interested in buying another car but cant afford other expensive car .
The group of people who would certainly interested into having a compact car .
Q-2 What all factors should be taken in a account while identifying the demand for nano cars in malaysia ?
Ans-The factors that should be taken into account while identifying the demand for nano car in
malaysia are as follows :-
PRICE-price should be fixed according to the income level of the majority of the population in malaysia .
PLACE-which would be the preferable place to hit for profitable results .
TASTE AND PREFERANCES-considering the taste and preferences of the majorityb of the people in malaysia .
COMPETITION IN MARKET-analysing the market well to find out if there z any competition .
PREFERENCE OF PETROL OVER DIESEL OR VICE-VERSA-to check what the people over there prefer .
GLOBAL COFFEE TRADE
Ques. Can supply and demand be overruled by a suitably designed international organization, or is an organization like the International Coffee Organization doomed to failure?
Ans. Following are the reasons:
If price falls,exit should be there of existing firms
Close substitutes should be dere in case of price increase
Improvement in technology
Fair trade
Pay and working conditions for farmers