The assumption behind this approach is not only that individuals engage daily in building up "rules" for social interaction, but also that people are unaware they are doing so.[2] The work of sociologist Erving Goffman laid the theoretical foundation for ways to study the construction of everyday social meanings and behavioral norms, especially by breaking unstated but universally accepted rules. Garfinkel expanded on this idea by developing ethnomethodology as a qualitative research method for social scientists. Later, in the 1970s and 80s, famous social psychologist, Stanley Milgram, developed two experiments which enabled observations of responses to breaches in social norms to be quantified in order to empirically analyze people's reactions to the violation of social norms.[3][4]Goffman published two seminal works related to this domain: Behavior in Public Places in 1963 and Relations in Public: Microstudies of the Public Order, published in 1971. Goffman draws on his earlier studies of individuals in mental asylums, as well as other stigmatized social groups, in order to highlight the often taken-for-granted rules of social interaction, as well as the results when rules are broken. He argues that the
The assumption behind this approach is not only that individuals engage daily in building up "rules" for social interaction, but also that people are unaware they are doing so.[2] The work of sociologist Erving Goffman laid the theoretical foundation for ways to study the construction of everyday social meanings and behavioral norms, especially by breaking unstated but universally accepted rules. Garfinkel expanded on this idea by developing ethnomethodology as a qualitative research method for social scientists. Later, in the 1970s and 80s, famous social psychologist, Stanley Milgram, developed two experiments which enabled observations of responses to breaches in social norms to be quantified in order to empirically analyze people's reactions to the violation of social norms.[3][4]Goffman published two seminal works related to this domain: Behavior in Public Places in 1963 and Relations in Public: Microstudies of the Public Order, published in 1971. Goffman draws on his earlier studies of individuals in mental asylums, as well as other stigmatized social groups, in order to highlight the often taken-for-granted rules of social interaction, as well as the results when rules are broken. He argues that the