Ready To Wear Fashion Case Study
CHAPTER 1: INTRODUCTION
1.1: Research Overview
Due to emerging globalization, competitive atmosphere and quality consciousness, a rise in customer demands have been observed and has reached a certain mark. Today in the market, a product should retain something extra and take the market to a platform where it is difficult to manufacture to market its product until it offers something off the edge.
Nowadays, textile finisher has become increasingly demanding (Uzzal, 2016), and it also requires a stability and balance between different finishing products, treatments and the application process used to make the textiles desirable for the customers. Fragrance finishing is one immaculate chivalrous entry into any textile culture. Fragrance finishing …show more content…
While each region has strong local players, there are few brands with a pan-India presence — for instance, Fabindia, W, Biba, Anokhi, Bandhej, and Meena Bazaar. Retailers such as Westside, Shoppers Stop, Lifestyle, Reliance and Big Bazaar have partially filled this gap and helped to evolve ethnic wear from a tailor-stitched to a ready-to-wear category. There is an opportunity in this segment for launching ethnic wear brands with pan-India presence. There is a huge potential in contemporizing traditional work from various regions and creating Indo-western apparel specifically targeted at younger workingwomen.
The bridal/wedding market of India has offered enormous opportunities. Niche brands such as Manyavar, Diwan Saheb and Vastra are few examples that have managed to command a premium for their services (Gugnani& Saxena, 2013).
Bridal is the most lucrative segment of the Indian fashion industry, sometimes making up to 50%-70% of a designer’s revenue. As critical mass, we buy couture only for weddings which are lavish, said Tarun Tahiliani in an interview in 2014.
The women’s segment as of 2015, accounts for an overwhelming 87% of the total ethnic wear market at INR 54,425 crore, the overall sector is growing because of the growth of this sector (Rana, 2015).
Aroma Fabrics’ Market is growing as well, many brands, designers and organizations are already into the business. Alexander Stück’s, Bombay Dyeing, Ministry of …show more content…
The technology most used for infusing aroma in textiles is called Microencapsulation. Microencapsulation is a natural phenomenon, which in a broadest sense provides a means of packaging, separating and storing solid and liquid materials in a microscopic scale for a later release on your own desire under controlled conditions.
The fragrance compound and the essential oils are unstable substances. Microcapsules are minute containers used to prolong the lifetime of Adour of the fragrance emitting the
1.1: Research Overview
Due to emerging globalization, competitive atmosphere and quality consciousness, a rise in customer demands have been observed and has reached a certain mark. Today in the market, a product should retain something extra and take the market to a platform where it is difficult to manufacture to market its product until it offers something off the edge.
Nowadays, textile finisher has become increasingly demanding (Uzzal, 2016), and it also requires a stability and balance between different finishing products, treatments and the application process used to make the textiles desirable for the customers. Fragrance finishing is one immaculate chivalrous entry into any textile culture. Fragrance finishing …show more content…
While each region has strong local players, there are few brands with a pan-India presence — for instance, Fabindia, W, Biba, Anokhi, Bandhej, and Meena Bazaar. Retailers such as Westside, Shoppers Stop, Lifestyle, Reliance and Big Bazaar have partially filled this gap and helped to evolve ethnic wear from a tailor-stitched to a ready-to-wear category. There is an opportunity in this segment for launching ethnic wear brands with pan-India presence. There is a huge potential in contemporizing traditional work from various regions and creating Indo-western apparel specifically targeted at younger workingwomen.
The bridal/wedding market of India has offered enormous opportunities. Niche brands such as Manyavar, Diwan Saheb and Vastra are few examples that have managed to command a premium for their services (Gugnani& Saxena, 2013).
Bridal is the most lucrative segment of the Indian fashion industry, sometimes making up to 50%-70% of a designer’s revenue. As critical mass, we buy couture only for weddings which are lavish, said Tarun Tahiliani in an interview in 2014.
The women’s segment as of 2015, accounts for an overwhelming 87% of the total ethnic wear market at INR 54,425 crore, the overall sector is growing because of the growth of this sector (Rana, 2015).
Aroma Fabrics’ Market is growing as well, many brands, designers and organizations are already into the business. Alexander Stück’s, Bombay Dyeing, Ministry of …show more content…
The technology most used for infusing aroma in textiles is called Microencapsulation. Microencapsulation is a natural phenomenon, which in a broadest sense provides a means of packaging, separating and storing solid and liquid materials in a microscopic scale for a later release on your own desire under controlled conditions.
The fragrance compound and the essential oils are unstable substances. Microcapsules are minute containers used to prolong the lifetime of Adour of the fragrance emitting the