Real Estate Intern Report

The company analyzed and discussed in this analysis is one of many health insurance companies registered under the Security Exchange Commission. UnitedHealth Group Incorporated or commonly referred as, “United Health Group,” or the “Company is the central tenant which this paper will focus on.” The Company, which was formally known as Charter Med Incorporated, was founded by a group of physicians and health care professionals in 1974. Their main objective was to give consumers a broad variety of options on health care coverage. A decade later, UnitedHealth Group becomes publicly traded, concentrating heavily on modern day technology. As a public traded company, UnitedHealth Group can be denoted as their ticker symbol, UNH. UnitedHealth Group’s core structure posits the goal of helping people live healthier lives by innovating thinking. The foundation of the Company is derived from the best practices in the medical care business. By achieving this goal, UNH uses incorporates an innovative and progressive clientele for their business management team to advance the health of patients. In order to reach out to potential patients, the Company operates under two platforms: UnitedHealthcare, which offers health benefits, and Optum which provides health services. UnitedHealthcare segments include Employer & Individuals, Medicare & Retirement, Community & State and International. In contrast, Optum’s sections consist of OptumHealth, OptumInsight, and OptumRx. To fully understand the Company’s strategy, we must first understand its mission. UnitedHealth Group mission is “helping people live healthier lives and making health care work better (UnitedHealth Group, Inc. 2012, p. 1).”After we have establish a sense of understanding, we can further conduct a series of analysis by using tools such as PESTEL, Porter’s Five Forces, and SWOT analysis. As a result, we will be able to interpret UnitedHealth Group’s strategy and its competitive advantage.

PESTEL
1). Political

Cited: Humer, Caroline. "UnitedHealth to Buy Most of Brazil 's Amil for $4.9 Billion." Reuters. Thomson Reuters, 08 Oct. 2012. Web. 25 Sept. 2013. UnitedHealth Group, Inc. (2012). Form 10-K 2012. Retrieved from SEC EDGAR website http://www.sec.gov/edgar.shtml