Rebounding Fitness for Baby Boomers
A baby boomer is a person who was born during the demographic Post-World War II baby boom between the years 1946 and 1964, (so they are about 48-64 years old) according to the U.S. Census Bureau. According to BBC Seventy-six million American children were born between 1945 and 1964, representing a cohort that is significant on account of its size alone. In 2004, the UK baby boomers held 80% of the UK's wealth and bought 80% of all top of the range cars, 80% of cruises and 50% of skincare products.
According to the International Health, Racket and Sportsclub Association, older adults are hitting the gyms and health clubs at a record rate. The group says the number of health club members over 55 grew by 443% from 1987 to 2010, while the number of members in the 35-54 age group increased by 260%.
"The reason : is the quality of life -- because the feedback we get is that people simply want to be active in their later years, and they now realize that being fit is one of the only ways to do that. A lot of the problems we used to think of as being related to aging, we now know aren't related to aging at all. They are related to disuse of the body, and boomers have finally begun to realize 'Hey, we can do something about that." says Dean Witherspoon, president of Health Enhancement Systems, which creates health programs for corporations and other organizations.
A research recently published in the Journal of the American Geriatric Society found that jumping from no. 6 in 2010, fitness programs for older adults was no. 2 in the 2011 survey and now remains strong at no. 3. As the baby boom generation ages into retirement, and because they may have more discretionary money than their younger counterparts both in Western Europe and North America.
It is assumed that in retirement, people typically have greater discretionary money but have a tendency to spend it more wisely and have more time to engage in an exercise program. When baby boomers start an exercise program
According to the International Health, Racket and Sportsclub Association, older adults are hitting the gyms and health clubs at a record rate. The group says the number of health club members over 55 grew by 443% from 1987 to 2010, while the number of members in the 35-54 age group increased by 260%.
"The reason : is the quality of life -- because the feedback we get is that people simply want to be active in their later years, and they now realize that being fit is one of the only ways to do that. A lot of the problems we used to think of as being related to aging, we now know aren't related to aging at all. They are related to disuse of the body, and boomers have finally begun to realize 'Hey, we can do something about that." says Dean Witherspoon, president of Health Enhancement Systems, which creates health programs for corporations and other organizations.
A research recently published in the Journal of the American Geriatric Society found that jumping from no. 6 in 2010, fitness programs for older adults was no. 2 in the 2011 survey and now remains strong at no. 3. As the baby boom generation ages into retirement, and because they may have more discretionary money than their younger counterparts both in Western Europe and North America.
It is assumed that in retirement, people typically have greater discretionary money but have a tendency to spend it more wisely and have more time to engage in an exercise program. When baby boomers start an exercise program