Reckitt Benckiser Maintain Their Business Performance and Value
Reckitt Benckiser maintain their business performance and value
Introduction
To be successful in the fast-paced world of household, health and personal care products, you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household, consumer health care and personal products. With over 20 million products sold daily across almost 200 countries, RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser and Reckitt & Colman from the United Kingdom. The two businesses were a good match, with a combined history of innovation spanning over 150 years. Complimenting each other geographically, they now covered extensive markets across Europe, the UK, Australia, the United States and many smaller markets worldwide.
Similarly, their product portfolios worked well together, with Benckiser a market leader in automatic dishwashing and fabric care products, while Reckitt & Colman had achieved success in disinfectants, home care, pest control and health and personal care. The merger was a successful one, with RB the fastest growing business in its sector. The above industry-average growth since the merger can be linked directly to the company’s strategy, company culture and leadership model. Having the right people helps create the right culture, one RB describes as strong, fast-acting and highly effective. The company embraces diversity and encourages constructive conflict to achieve the best ideas and innovations. The leadership team expects their employees to use initiative, take ownership of their ideas and to take risks, with the aim of outperforming the market.
Marketing, Advertising and Customer Social Responsibility
To stay ahead of the market, RB needs creative thinking and employees who are willing to take a risk on new ideas, as well as a leadership team prepared to support them. The range of products RB manufacture and sell is extensive. Household names
Introduction
To be successful in the fast-paced world of household, health and personal care products, you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household, consumer health care and personal products. With over 20 million products sold daily across almost 200 countries, RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser and Reckitt & Colman from the United Kingdom. The two businesses were a good match, with a combined history of innovation spanning over 150 years. Complimenting each other geographically, they now covered extensive markets across Europe, the UK, Australia, the United States and many smaller markets worldwide.
Similarly, their product portfolios worked well together, with Benckiser a market leader in automatic dishwashing and fabric care products, while Reckitt & Colman had achieved success in disinfectants, home care, pest control and health and personal care. The merger was a successful one, with RB the fastest growing business in its sector. The above industry-average growth since the merger can be linked directly to the company’s strategy, company culture and leadership model. Having the right people helps create the right culture, one RB describes as strong, fast-acting and highly effective. The company embraces diversity and encourages constructive conflict to achieve the best ideas and innovations. The leadership team expects their employees to use initiative, take ownership of their ideas and to take risks, with the aim of outperforming the market.
Marketing, Advertising and Customer Social Responsibility
To stay ahead of the market, RB needs creative thinking and employees who are willing to take a risk on new ideas, as well as a leadership team prepared to support them. The range of products RB manufacture and sell is extensive. Household names