Recommending a Marketing Mix for a Service ‘Lumia’ 800 of Nokia Mobile Company’
GAC012: Business Studies Assessment Event 3
Recommending a Marketing Mix for a Service
‘Lumia’ 800 of NOKIA Mobile Company’
Student: Zhou Siyan ‘Effie’
ID number: ZMSC22222
Tutor： Maqui
Due Date： November 19, 2012
Date submitted: November 19, 2012
Word Count: 1249 words
Table of Contents
Executive Summary
1.0 Introduction
2.0 Research Methodology
3.0 Research Findings
4.0 Discussion
5.0 Conclusion and recommendations
Reference List
Executive Summary
When technology change the way people interact with each other in daily life, those writing days were gone with letters and postcards and personalized greeting cards and they are turned into emails, online social networking chat, sending text messages mostly with a mobile phone.
The research paper is about choosing a product on which we will do and recommend a marketing mix. In order to come up with a good marketing mix, we gathered information online and from some interviews, discussion and findings which finally given our own conclusions and recommendations. The outcome of the paper concentrated on the recommended marketing mix for a chosen product which is lumia from ‘NOKAI’ and for its competitor which is G21 ‘HTC’. Therefore, there are different own style between the two companies in doing their marketing mixes, also we believe that our recommendation for a marketing mix for Nokia is considerable.
1.0 Introduction
This research is focus on recommending a marketing mix for a chosen product which is Lumia 800 form the NOKIA mobile company. A new type of mobile phone, with new designed out looking and the powerful windows phone 7.5 operating system, not only can be used for daily phone calls, sending messages but also is a perfect integration of work and leisure for people with it can get contact with social network and surfing the internet and enjoy the music or movies, books anytime anywhere they want. There is no doubt that
Recommending a Marketing Mix for a Service
‘Lumia’ 800 of NOKIA Mobile Company’
Student: Zhou Siyan ‘Effie’
ID number: ZMSC22222
Tutor： Maqui
Due Date： November 19, 2012
Date submitted: November 19, 2012
Word Count: 1249 words
Table of Contents
Executive Summary
1.0 Introduction
2.0 Research Methodology
3.0 Research Findings
4.0 Discussion
5.0 Conclusion and recommendations
Reference List
Executive Summary
When technology change the way people interact with each other in daily life, those writing days were gone with letters and postcards and personalized greeting cards and they are turned into emails, online social networking chat, sending text messages mostly with a mobile phone.
The research paper is about choosing a product on which we will do and recommend a marketing mix. In order to come up with a good marketing mix, we gathered information online and from some interviews, discussion and findings which finally given our own conclusions and recommendations. The outcome of the paper concentrated on the recommended marketing mix for a chosen product which is lumia from ‘NOKAI’ and for its competitor which is G21 ‘HTC’. Therefore, there are different own style between the two companies in doing their marketing mixes, also we believe that our recommendation for a marketing mix for Nokia is considerable.
1.0 Introduction
This research is focus on recommending a marketing mix for a chosen product which is Lumia 800 form the NOKIA mobile company. A new type of mobile phone, with new designed out looking and the powerful windows phone 7.5 operating system, not only can be used for daily phone calls, sending messages but also is a perfect integration of work and leisure for people with it can get contact with social network and surfing the internet and enjoy the music or movies, books anytime anywhere they want. There is no doubt that