Red Bull - promotional mix
Describe the promotional mix used by red bull
Red bull was originally established in Thailand in 1962 under the name Krating Daeng, Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3,900 worldwide. It recorded a turnover of $2.6 billion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international foray in the neighbouring Hungary in 1993, it has since then entered and established a foothold in various key markets like United States, Germany and United Kingdom. Through its well developed network of local subsidiaries in these and other key markets, it manages to make its products available in more than 100 countries. The brand Red Bull has a reputation of unconventional marketing strategies, first mover in the energy drinks market and a strong player in the overall functional drinks market.
http://en.wikipedia.org/wiki/Red_Bull
Advertising
Red Bull uses many ways of advertising, from billboards to television adverts. Red Bull mostly focus on advertisement through the media as it reaches its primary target market of young people. Here are a few examples of red bulls advertising strategies.
Their most popular and well known type of advertising is their adverts on television. They use TV adverts as it is an affective way of reaching out to the public as most people own a TV and will see the advert. This is a screen shot from the advert. It states that 'Red Bull gives you wings '. This is a well known slogan that many people recognise red bull by.Its a very catchy slogan therefore the public are likely to remember it and buy red bull. In the advert they are trying to put across a humorous yet witty message in their adverts by suggesting that Red Bull can help you escape by giving you wings. Cartoons can convey a message far more quickly than a written notice, for
Red bull was originally established in Thailand in 1962 under the name Krating Daeng, Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3,900 worldwide. It recorded a turnover of $2.6 billion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international foray in the neighbouring Hungary in 1993, it has since then entered and established a foothold in various key markets like United States, Germany and United Kingdom. Through its well developed network of local subsidiaries in these and other key markets, it manages to make its products available in more than 100 countries. The brand Red Bull has a reputation of unconventional marketing strategies, first mover in the energy drinks market and a strong player in the overall functional drinks market.
http://en.wikipedia.org/wiki/Red_Bull
Advertising
Red Bull uses many ways of advertising, from billboards to television adverts. Red Bull mostly focus on advertisement through the media as it reaches its primary target market of young people. Here are a few examples of red bulls advertising strategies.
Their most popular and well known type of advertising is their adverts on television. They use TV adverts as it is an affective way of reaching out to the public as most people own a TV and will see the advert. This is a screen shot from the advert. It states that 'Red Bull gives you wings '. This is a well known slogan that many people recognise red bull by.Its a very catchy slogan therefore the public are likely to remember it and buy red bull. In the advert they are trying to put across a humorous yet witty message in their adverts by suggesting that Red Bull can help you escape by giving you wings. Cartoons can convey a message far more quickly than a written notice, for