I don’t know why Steve Jobs thanks Bill Gates for standing with us. I thought that with the merger of two small enterprises they had joined forces an outside threat, ie. IBM. The IBM as a company represented the censorship and government control exerted on budding capitalists in the early 80’s.
2. Who did Steve Jobs think was the "enemy" and who was the real enemy? Why did Steve Jobs not understand who the real enemy was? Support your answer(s) with specific evidence from the film (describe the specific scene(s)).
In the film Steve Jobs thought that IBM was the enemy, representing the ultra-corporate ‘big brother’ culture of the US military. Mr Jobs reflected the 60’s idealism and unconformist culture of the flower child generation in California. He took drugs, travelled to India for a spiritual experience and though of himself as a self made man. He pitted his vision of creating Apple computers Inc., as a business and as a (consumable) lifestyle against the bureaucracy of IBM. Consumed by his arrogance Mr. Jobs didn’t consider Bill Gates to be a threat.
Open scene of the film, Steve Jobs shows the 1981 Apple commercial and referenced the `Welcome IBM. Seriously.` Wall Street Journal ad. In them he proclaims Apple to be the leader of a new era ` increasing social capital by enhancing individual productivity`1; the birth of the personal computer age. It compares IBM, their major competitor to a mind controlled robot army unable of original thought.
In the Pirates flags scene in the film, when Microsoft visits Apple for a RD session, Steve thought he was too clever to be tricked or stolen from. He showed Bill the new graphic user interface, let him know that Xerox has pioneered the software, (and his theft of it) but never considered that anyone else could share his ambition to take the technology to