Leadership is the process that a manager follows in order to inspire, motivate and direct subordinates towards the achievement of the company 's goals (Jones, George, Hill, 2000).
Transformational leaders have a strong vision to reshape the future by creating new realities. They have four main characteristics; they are charismatic, they use inspirational motivation (they come with a vision that is inspiring to others), they use intellectual stimulation (they encourage subordinates to work harder and think creatively) and they have individual consideration (they care and have concern for the well-being of their subordinates) (Mihiotis, 2005).
Transformational leaders transform their followers in three ways; The followers are convinced that their job is important and vital for the achievement of company 's goals. The followers are aware of their own needs for growth and development. Finally, they are motivated to care and work not only for their own benefit but for the good of the whole company (Jones, George, Hill, 2000).
Steve Jobs, having been awarded the CEO of the Year 2009, was a transformational leader. He was a charismatic leader who had a strong vision for his company and he wanted to introduce products that will change the whole world. He transformed several companies over the years with his nearly flawless intuition, his passion and enthusiasm.
Jobs’s emphasis in constant innovation and renewal, leaded Apple to stay at the top and be the pioneer in many product categories (iPhones, iPods, iPads). In 2011, Apple turned to be the planet’s most valuable company (McCracken, 2011).
He had a tremendous confidence in his instincts (he was very self-confident) and he was a perfectionist. He had a strong expert power as he had a deep knowledge and understanding of products technology and an amazing ability to captivate his employees and audience
References: Books: • Mihiotis A., (2005), Management of People and Organizations Vol.I Management, Patras: Hellenic Open University Websites: • McCracken H., (2011), “TIME: Steve Jobs: 1955 – 2011: Mourning Technology 's Great Reinventor”, http://www.time.com/time/printout/0,8816,2096251,00.html# [accessed 12/11/2011]. • Kemper S, (2003), “Steve Jobs and Jeff Bezos meet "Ginger"”, http://hbswk.hbs.edu/archive/3533.html [accessed 12/11/2011]. • Morris B., (2008a), “FORTUNE: Steve Jobs speaks out”, http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/7.html [accessed 12/11/2011]. • Morris B., (2008b), “FORTUNE: Steve Jobs speaks out”, http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/9.html [accessed 12/11/2011]. • Ambler G, (2008), “The Practice of Leadership”, http://www.thepracticeofleadership.net/steve-jobs-and-his-leadership [accessed 12/11/2011]. • Lin L., (2011), “Leadership Lessons from Steve Jobs”, http://www.articledashboard.com/Article/Leadership-Lessons-from-Steve-Jobs/1423163 [accessed 12/11/2011]. • Young J. S., Simon W. L., (2005), “Get Abstract”, http://www.economist.com/media/globalexecutive/icon_steve_jobs_e.pdf [accessed 12/11/2011].