Relationship Marketing Ryanair

Introduction: Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair due to its low costs, some type of change was needed in order to revamp the company. Under a new management team, a major overhaul of the airline was undertaken in 1990/91 and it was relaunched as the first of the new breed of ‘Low Frees/no Frills’(Scribd.com(2009))
Company Perspectives:
Ryanair is Europe 's prominent Low Fares Airline: In 2011 we expect to carry over 6 million passengers across 34 routes. Ryanair have recently added 7 new European routes to our ever expanding network. It is market leader on every course where it competes with Air Lines. Ryanair is convinced that Europe 's high-cost and often state-subsidised airlines will be no match for its low cost, no frills formula. Ryanair set to grow by 25% each year, and a US $2 billion order for 45 new aircraft in place, millions of European air travellers will feel the `Ryanair effect ' in the years ahead.

Literature review:
Methodology
Validated the dynamic nature of the aviation sector and in particular the evolve nature of
( low cost carrier) LCCs and airport networks this paper can only provide a snap shot at a personal point in time.
In their contact with airline operator, airports need transparency and stability involved Ryanair, in the face of severe

References: 1) Scribd.com (2009) Ryan air [online] Available from: http://www.scribd.com/doc/17600093/Ryan-Air [Accessed on 15th November 2010] 2) Ryanair (n.d.) [online] Available from: http://www.ryanair.com [Accessed on 15th November 2010] 3) Ryanair Plc (2004) [online] available from: dev.ulb.ac.be/cours/alle/PDF/BuspPresRyanair04.pdf [Accessed on 13th January 2011] [Accessed15th November 20010] 9) Needle D(1989) ,Business in contents, Van Nostrand Reinhold(International). 10) Maylor H(2003),Project management :Structure and framework, Third Edition. 11) Barrett, S. (2004) “The Sustainability of the Ryan Air Model,” Journal of Air Transport Management, 12) Caves, R 13)Creaton, S. (2004) Ryannair: How a Small Irish Airline Conquered Europe. Aurum Press: London. 14)de Neufville, R 15)Lawton, T., and S. Solomko (2005) “When Being the Lowest Being Cost is Not Enough: Building a Successful Low-fare Airline Business Model in Asia,” Journal of Air Transport Management, 16) Nicholls, M 17) O’Connell, J., and G. Williams (2005) “Passengers ' Perceptions of Low Cost Airlines and Full Service Carriers,” Journal of Air Transport Management, 18) Morgan, R 19) Hotelmule.com (2010) Relationship Marketing [online] Available from: http://www.hotelmule.com/management/html/52/n-2452-5.html