Strategic Analysis and Evaluation of Ryan Air
Comprehensive strategic analysis and evaluation of this business enterprise which answers the following questions
1. In-depth environmental analysis of the European Airline industry and discuss the implications for the budget sector and especially for Ryanair. 2. An integrated understanding of the functioning of a company – its human and technical operations, leadership, customer relationships and financial structure. 3. Implications of the internal functioning to create viable strategic positioning and discuss any changes to Ryanair’s approach to ensure an improved sustainability 4. Evaluate the strategic leadership style of Michael O’Leary
Chloe Butler BUT02048210 BSc Multimedia Technology
Business Development V Assignment 2 John Denholm
Table of Contents i. Title Page ii. Table of Contents I. Introduction II. Current strategic position II.1 II.2 II.3 III. Functioning III.1 III.2 III.3 III.4 III.5 III.6 SWOT Analysis Human and Technical Operations Customer Relationships Financial Structure Leadership Implications on strategic positioning Market Segmentation Prescriptive, Emergent or something unique Competitive Advantages
IV. Environmental analysis V. Recommendations V.1 VI. Conclusion VII. References VIII. Bibliography IX. Appendices IX.1 IX.2 Appendix A – PEST Analysis, Haberberg and Rieple (2001) Appendix B – Selected responses to survey on no-frills airlines – Changes to ensure sustainability
Haberberg and Rieple (2001)
IX.3
Appendix C – Excerpt concerning Ryanair’s dispute with the EU
Commission IX.4 Appendix D – Financial Information
I. Introduction Ryanair is an Irish airline competing in the fairly recent development of the European budget airline industry. They are one of the key players within the market, and perhaps the most profitable. This report undertakes a detailed study of Ryanair. It looks at Ryanair’s current strategy and the management of that strategy. It identifies how the business’ operations and functions
1. In-depth environmental analysis of the European Airline industry and discuss the implications for the budget sector and especially for Ryanair. 2. An integrated understanding of the functioning of a company – its human and technical operations, leadership, customer relationships and financial structure. 3. Implications of the internal functioning to create viable strategic positioning and discuss any changes to Ryanair’s approach to ensure an improved sustainability 4. Evaluate the strategic leadership style of Michael O’Leary
Chloe Butler BUT02048210 BSc Multimedia Technology
Business Development V Assignment 2 John Denholm
Table of Contents i. Title Page ii. Table of Contents I. Introduction II. Current strategic position II.1 II.2 II.3 III. Functioning III.1 III.2 III.3 III.4 III.5 III.6 SWOT Analysis Human and Technical Operations Customer Relationships Financial Structure Leadership Implications on strategic positioning Market Segmentation Prescriptive, Emergent or something unique Competitive Advantages
IV. Environmental analysis V. Recommendations V.1 VI. Conclusion VII. References VIII. Bibliography IX. Appendices IX.1 IX.2 Appendix A – PEST Analysis, Haberberg and Rieple (2001) Appendix B – Selected responses to survey on no-frills airlines – Changes to ensure sustainability
Haberberg and Rieple (2001)
IX.3
Appendix C – Excerpt concerning Ryanair’s dispute with the EU
Commission IX.4 Appendix D – Financial Information
I. Introduction Ryanair is an Irish airline competing in the fairly recent development of the European budget airline industry. They are one of the key players within the market, and perhaps the most profitable. This report undertakes a detailed study of Ryanair. It looks at Ryanair’s current strategy and the management of that strategy. It identifies how the business’ operations and functions