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TABLE OF CONTENTS

Introduction................................................................2-3

Competitors. Competitors...............................................................4-5 General weaknesses..................................................5-6

Differentiations..........................................................7-8

Course content..........................................................9-14 Outside.........................................................10-11 Inside............................................................12-14

Target customers and segmentation........................15-17

Costs........................................................................17-18

Conclusion....................................................................19

INTRODUCTION

Apollo is the first 100% foreign investment in Vietnam, established in 1994. Apollo is proud to be a member of International House - English organization's long-standing reputation of the UK . With the slogan "Where the best becomes better" , Apollo always efforts constantly to become one of the leading teaching English Center in Vietnam.
Beside devotion to language training career in Vietnam, Apollo also actively contribute to the social activities like scholarships, extracurricular activities organization,...
Apollo has 9 learning centers in major big cities such as Ho Chi Minh, Ha Noi, Hai Phong and Da Nang. Apollo offer English Study Program followed international standard, including: English for Children, The full English, IELTS and TOEIC, English Pronunciation, Training Links and Study Advice.
We are employees of Apollo. At this time, we have a project that design a new course on our own which is realistic and suitable with demand of market now.
To us knowledge, along with economic development, international integration, the foreign companies investing in Vietnam, business becomes more and more. Thus, the requirement for sustainable

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