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REPORT CASE 1 ATLAM

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REPORT CASE 1 ATLAM
SWOT ANALYSIS
The SWOT analysis is an excellent tool for organizing information, presenting solutions, identifying roadblocks and emphasizing opportunities. According to the given ATLAM case, we have prepared a SWOT analysis report for ATLAM as the assessment of business in-house strengths and weaknesses and its surroundings, opportunities and threats.
Strengths
Weaknesses
Management support
Financial support
Strong leadership of ATLAM
Project is very complex
High implementation cost
Staff resistance to change
Technological constraints
Opportunities
Threats
Project may improve local economy
Will improve safety for the organization
Will improve reporting system
Project will boost company's public image and reputation
Time delays
Hacker threats

STRENGTHS
1. Management Support
The management of ATLAM provide full support to implement SAP to achieve their vision as to be a leader in maritime education and training, while its mission was to facilitate value added learning via a conducive environment and provide excellent services to its clients. The use of SAP system seems would benefit the whole group of company with its integration features in SAP system.

2. Financial Support
The Group company are wiiling to provide funding for SAP implementation in ATLAM. Only small portion of the expenses in capital expenditure (RM 1,188,841) would be borne by ATLAM internal fund and the remaining would be financed by PETRA group.
3. Strong Leadership of ATLAM
ATLAM have strong composition of leaders. dedicated managers and executives such as Zulkifli, Lim, Kamal, Sani & Gopal. All of them have their own expertise, skills and invaluable experience which their contribution to ATLAM could build and enhance the organization reputation.
WEAKNESSES
1. Project is very complex
The complexities of large projects require that special attention be given in planning the project, developing and delivering the solution, selecting team members, and sustaining a high-performing team over the

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