Report on Beer Game Logistics Challenges
REPORT ON BEER GAME ABOUT LOGISTICS CHALLENGES
1.0 INTRODUCTION
The Product Distribution or "Beer Game" is an experiential exercise designed to help decision makers recognize the value of adopt a holistic and self-motivated approach to problem solving. The game was has been played by 4 of us which is retailer, wholesaler, distributor and factory. The procedure of the beer game involves dividing the players into teams of four who will run a beer industry. We assume the roles of beer retailer, beer wholesaler, beer distributor, and beer factory. Through pick lots style, Shanthini was playing as a retailer, Vingdeswaran was the wholesaler, distributor task was played by Ranjini and the factory belonged to Rebekah. After the duration of 25 weeks in the game, we have finally completed with total cost of 3552.. During each round of the game, each of us should construct one and only one choice: how many cases of beer to order from the upstream dealer. The retailer orders beer from the wholesaler, the wholesaler from the distributor, and the distributor from the factory. The factory decide how much to manufacture, rather than how much to order from a supplier. During the game, communication between us is limited. Inventory and backorder levels usually differ drastically from week to week.
Our objective is slightly simple, each of the us has to meet the terms inward bound orders of beer by placing orders with the next upstream party. Order processing and filling delays are incorporated into the game to represent order processing, transportation, and manufacturing lead times.
The following represents the outcome of a distinctive beer game.
2.0 CHALLENGES OF THE GAME
The bullwhip effect is an observed phenomenon in forecast-driven distribution channels. Since the oscillating demand magnification upstream a supply chain reminds someone of a cracking whip it became famous as the Bullwhip Effect. (Bullwhip effect, 2005). Bullwhip problem occur in this game.
1.0 INTRODUCTION
The Product Distribution or "Beer Game" is an experiential exercise designed to help decision makers recognize the value of adopt a holistic and self-motivated approach to problem solving. The game was has been played by 4 of us which is retailer, wholesaler, distributor and factory. The procedure of the beer game involves dividing the players into teams of four who will run a beer industry. We assume the roles of beer retailer, beer wholesaler, beer distributor, and beer factory. Through pick lots style, Shanthini was playing as a retailer, Vingdeswaran was the wholesaler, distributor task was played by Ranjini and the factory belonged to Rebekah. After the duration of 25 weeks in the game, we have finally completed with total cost of 3552.. During each round of the game, each of us should construct one and only one choice: how many cases of beer to order from the upstream dealer. The retailer orders beer from the wholesaler, the wholesaler from the distributor, and the distributor from the factory. The factory decide how much to manufacture, rather than how much to order from a supplier. During the game, communication between us is limited. Inventory and backorder levels usually differ drastically from week to week.
Our objective is slightly simple, each of the us has to meet the terms inward bound orders of beer by placing orders with the next upstream party. Order processing and filling delays are incorporated into the game to represent order processing, transportation, and manufacturing lead times.
The following represents the outcome of a distinctive beer game.
2.0 CHALLENGES OF THE GAME
The bullwhip effect is an observed phenomenon in forecast-driven distribution channels. Since the oscillating demand magnification upstream a supply chain reminds someone of a cracking whip it became famous as the Bullwhip Effect. (Bullwhip effect, 2005). Bullwhip problem occur in this game.