5 facts about sense of smell
1 You can smell as fresh as a daisy every month and your scent cells are renewed every 28 days, so every four weeks you get a new “nose”.
2 Smell is the most sensitive of the senses. People can remember smells with 65% accuracy after a year, while visual recall is about 50% after three months.
Research has shown that smell is the sense most linked to our emotional recollection. So, when linked to a product, that can reap dividends.
Studies show that 75% of emotions are triggered by smell which is linked to pleasure, well-being, emotion and memory – handy when you want people to buy your products.
One of the most evocative smells from childhood is crayons.
A survey found that 85% of all people remembered their childhood when they caught the smell of Crayola crayons and the newer crayon-scented coloured pens.
3 The sense of smell gets bored easily. When entering a bakery or florist you are very aware of the aroma but by the time you reach the check-out you will no longer be able to smell the different aromas around you.
4 The sense of smell is the first of all our senses to develop. Even before we are born, our sense of smell is fully formed and functioning.
5 A woman’s sense of smell is much stronger than a man’s. It is heightened even more in the first half of the menstrual cycle and reaches its peak when she is most fertile.
5 facts about sense of hearing
1.The malleus, incus and stapes (otherwise known as the hammer, anvil and stirrup) are the smallest bones in the human body and are full size at birth. All three together could fit on a penny.
2.The whole area of the middle ear is no bigger than an M&M.
3.The cochlea (inner ear) is about the size of a pencil eraser.
4.The ear never stops working, even when people are asleep. The ear continues to hear sounds, but the brain shuts them out.
5.Ears are self-cleaning. Pores in the ear canal produce cerumen, or ear wax, and tiny hairs, called