Research In Motion: RIM
Case Analysis 2 – Research in Motion - RIM:
Research the history of RIM, specifically with an eye toward product development
Introduction
Research in Motion, or RIM, is a Canadian multinational telecommunications company based in Waterloo, Ontario, Canada. Founded in 1984, by Mike Lazaridis, an engineering student at the University of Waterloo, and Douglas Fregin, an engineering student at the University of Windsor. For years the company tinkered in obscurity, until it focused on a breakthrough wireless technology in 1998, an easy, secure, and effective device that allowed workers to send and receive e-mails while away from the office. They called it the BlackBerry (BBRY).
RIM grew into one of the world’s most valuable tech companies. …show more content…
If there 's any overarching cause for BlackBerry 's woes, it 's that the company neither anticipated nor responded quickly to the threats posed by Android and the iPhone. As it was revealed in an interview with former co-CEO Mike Lazaridis by The Globe and Mail, the 2007-era iPhone was a complete break from what the Waterloo firm knew. BlackBerry was focused on efficiency, keyboards and security; Apple devoted its attention to broadly appealing concepts like performance and ease of use. Even if BlackBerry 's criticism of the iPhone at the time was marketing bluster, as Lazaridis now suggests, it still reflects a company that wasn 't taking its competition as seriously as it should have. Despite having an initial edge in the corporate world, BlackBerry was facing an uphill battle when trying to court a wider audience that didn 't care about encrypted email or network bandwidth. The marketing strategy failed RIM as well, from early on, RIM concentrated on its sales and marketing efforts on corporate customers, not consumers. RIM failed to adapt, to new challenges and …show more content…
With the right strategic planning, and the right leadership RIM could easily find their way back to the top. Here are just a few of the most interesting advancements: Bluetooth 4.0, a more stable and secure version of the standard, InfraRed technology, Wi-Fi Direct is one way to connect two devices together without a hotspot or router, and finally hooked up for LTE or Wi-Max, the so-called 5G service will be the next evolution of wireless communication with speeds over
Research the history of RIM, specifically with an eye toward product development
Introduction
Research in Motion, or RIM, is a Canadian multinational telecommunications company based in Waterloo, Ontario, Canada. Founded in 1984, by Mike Lazaridis, an engineering student at the University of Waterloo, and Douglas Fregin, an engineering student at the University of Windsor. For years the company tinkered in obscurity, until it focused on a breakthrough wireless technology in 1998, an easy, secure, and effective device that allowed workers to send and receive e-mails while away from the office. They called it the BlackBerry (BBRY).
RIM grew into one of the world’s most valuable tech companies. …show more content…
If there 's any overarching cause for BlackBerry 's woes, it 's that the company neither anticipated nor responded quickly to the threats posed by Android and the iPhone. As it was revealed in an interview with former co-CEO Mike Lazaridis by The Globe and Mail, the 2007-era iPhone was a complete break from what the Waterloo firm knew. BlackBerry was focused on efficiency, keyboards and security; Apple devoted its attention to broadly appealing concepts like performance and ease of use. Even if BlackBerry 's criticism of the iPhone at the time was marketing bluster, as Lazaridis now suggests, it still reflects a company that wasn 't taking its competition as seriously as it should have. Despite having an initial edge in the corporate world, BlackBerry was facing an uphill battle when trying to court a wider audience that didn 't care about encrypted email or network bandwidth. The marketing strategy failed RIM as well, from early on, RIM concentrated on its sales and marketing efforts on corporate customers, not consumers. RIM failed to adapt, to new challenges and …show more content…
With the right strategic planning, and the right leadership RIM could easily find their way back to the top. Here are just a few of the most interesting advancements: Bluetooth 4.0, a more stable and secure version of the standard, InfraRed technology, Wi-Fi Direct is one way to connect two devices together without a hotspot or router, and finally hooked up for LTE or Wi-Max, the so-called 5G service will be the next evolution of wireless communication with speeds over